Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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This week, Sally Mann's amazing memoir, original sin, and the latest from Anne Enright. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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Indie bookstore openings continue to outweigh closings with two new stores slated to open in the D.C. area, and another store in South Carolina prepping to open its doors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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Piatkus has acquired Blind by Cath Weeks. Editorial director Emma Beswetherick bought world rights to Blind and one other novel direct from the author. Blind is about a mother who gives birth to a blind baby boy and is “a story about how hard we battle for our children and delves into the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-02 00:00:00 UTC ]
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The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when,... Continue reading at The Guardian
[ The Guardian | 2015-05-02 00:00:00 UTC ]
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As indie bookstores get ready to celebrate Saturday’s Independent Bookstore Day—and Authors for Indies Day north of the border in Canada—new stores in NOLA and Berea, Ohio, are preparing to open. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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This week: David McCullough on the Wright Brothers, Kate Atkinson's follow-up to "Life After Life," and the definitive biography of Saul Bellow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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#kate atkinson
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Lipman gets to ‘Working’ for William Morrow and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Murphy succeeding Katz as head of HC Children’s and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Paula Hawkins’s 'The Girl on the Train' was once again the top selling title in Apple’s iBooks store for the week ended April 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-29 00:00:00 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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Bennett starts ‘Feminist Fight’ at Harper and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age
[ Advertising Age | 2015-04-24 00:00:00 UTC ]
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'These are the books that speak most immediately to young people, dealing with many of the difficult issues that arise in their own lives, or in the lives of their friends,' Judith Platt, chair of the Banned Books Week national committee, said of challenged YA books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-24 00:00:00 UTC ]
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This week: Werner Herzog walks on ice, Oliver Sacks's new memoir, and the golden age of murder. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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This week, U.K. chain Waterstones introduced a watch that consumers can use as a reading device; Vermont mini chain Phoenix Books announced a new store for Rutland; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Scholastic selling tech group to HMH and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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HC, Amazon reach terms agreement and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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This week, Toni Morrison's new novel, the story of Anders Breivik and the Massacre in Norway, and Montmartre at the beginning of modernism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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#toni morrison
Editora Rocco has bought Brazilian Portuguese rights in Flying Fergus, a six-book series for readers aged five to eight by Olympian Sir Chris Hoy and Joanna Nadin, in a six-figure pre-empt from Jessica Maslen, rights manager at The Blair Partnership. Hot Key Books has acquired UK &... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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