Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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David Walliams' Awful Auntie (HarperCollins) retains pole position at the top of the official UK Top 50 for a record-breaking sixth week selling another 31,012 copies in the seven days ending 1st November. Volume sales were down 13% week on week but the bestseller has yet to sell less than... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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As Vroman's begins celebrating its 120th, other, younger, stores are finding their way by combining an office and online retail (Russo's Books) or seeking nonprofit status (Wild Iris Books). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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This week: new Richard Ford, how music was captured, and classic children's books get gnarly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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Sales of adult books were down 2.2% in the first seven months of 2014, while the children's segment seems headed for a banner year with sales up 25.8% through July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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Ebury imprint Vermilion is to publish GRIT: Passion, Perseverance and the Science of Success, after winning a “hotly contested auction”. The book, by Angela Duckworth, was one of the big books of this year’s Frankfurt Book Fair. Vemilion publishing director Susanna Abbott bought UK and... Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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This week was marked by a particularly happy ending in the Bronx. Barnes & Noble reversed its decision to close its store there, the last brick-and-mortar in the borough, and will stay for at least two more years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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Saskia Vogel documents the hot book trends from the Goteborg Book Fair, including feminist texts, literary fiction, and more. The post Hot Book Trends from the Göteborg Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
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This week, Gaiman tackles Hansel and Gretel, plus more locked-room mysteries than you can shake a stick at. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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Richard Preston's book 'The Hot Zone' was published in 1994 and tells the story of Ebola appearing in a lab in Washington D.C. Now it's back on bestseller lists and it could be adapted as a TV series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-22 00:00:00 UTC ]
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BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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This week: the must read "Limonov," the crazy life of William Cushing, and the third of four titles in Stiefvater’s Raven Cycle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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Both the Texas Teen Book Festival and the Boston Book Festival kick off this weekend. And Greenlight Books in Brooklyn, N.Y., and Oblong Jr. in Millerton, N.Y., are turning 5 and 20, respectively. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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While many publishers are weighing new technology investment priorities like ad platforms, video production or content management systems, Spanfeller Media Group's The Daily Meal has focused its attention on building a kitchen. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-14 00:00:00 UTC ]
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Get the latest news from the Frankfurt Book Fair, including publisher interviews, discussions with book industry thought leaders, event listings and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-10 00:00:00 UTC ]
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Lena Dunham's much-talked about essay collection, 'Not That Kind of Girl,' sold about 38,000 print copies in its first week on sale, according to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Patrick Modiano wins Nobel Prize in literature and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Thomas Dunne picks up Harms’s second and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Albertine, the newly opened New York City bookstore of the French Embassy, launches a six-day festival and two stores mark reopenings: Third Street Books and Know Knew Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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This week, madness at the dawn of Hollywood, life in South Korea, and Kerry Howley's amazing "Thrown." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Download our Frankfurt Show Daily for Thursday, 9 October. This issue includes a report on HarperCollins' international plans, interviews with publishers from around the world and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
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