Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Mid-August is a time of transitions and new ideas, including the launch of a nationwide Independent Bookstore Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-14 00:00:00 UTC ]
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Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Court grants preliminary approval to Apple settlement and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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In a week marked by transitions, one new store opened, Green Apple on the Park in San Francisco and new stores are slated for Nola and Philly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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This week, new Murakami, racial reassignment surgery, and looking for Jack Kerouac. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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A monograph published by Dorset-based publisher Little Toller Books has scooped a coveted BBC... Continue reading at The Bookseller
[ The Bookseller | 2014-08-01 00:00:00 UTC ]
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This week, "Bad Feminist," Bridget Jones meets Carrie Bradshaw, and a kingdom of ice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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Harlequin sale to HarperCollins closes and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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It’s been a big week for bookstore openings, remodeling, and branch stores from some of the biggest names in the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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Count The Daily Dot as the latest digital publisher getting into the "magazine" business. The post The Daily Dot goes long and slow with relaunch of The Kernel appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-31 00:00:00 UTC ]
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New stores keep popping up and older stores are in transition, including one store that is moving from storefront to kiosk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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This week, the plot to poison the world's greatest wine, a "Gone Girl" with heart, and Amy Bloom's latest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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This week in children's apps, we feature two apps with a Dr. Seuss favorite, another starring a boy pirate, and one more with Little Critter, who goes on a counting adventure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
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FSG goes six figures for middle-grade debut and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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Check out the top smartphones you can buy right now, read to your heart's content with Kindle Unlimited, our review of the Samsung ATIV Book 9 2014 Edition and find out how to live off vending machines in Tokyo. All that and more inside Engadget's... Continue reading at Engadget
[ Engadget | 2014-07-19 00:00:00 UTC ]
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This week, a spine-tingling horror novel, what life was really like in Dickens's London, and the new James Lee Burke novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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Despite the heat, summer has been anything but slow when it comes to changes in bookselling this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-17 00:00:00 UTC ]
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Last week saw £23.4m of book sales registered through Nielsen BookScan; its highest value... Continue reading at The Bookseller
[ The Bookseller | 2014-07-16 00:00:00 UTC ]
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The Islamic Book Exhibition serves as a forum for dialogue on some of the hottest topics affecting the Middle East and Islam, all through the medium of books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
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