Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

Other Publishing stories related to: 'Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more'

PW Picks: Books of the Week, June 16, 2014

This week, the classic book the CIA didn't want you to read, Victorian vampires, and an Antarctic odyssey. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
More news stories like this |

PW Picks: Books of the Week, June 9, 2014

This week, literature's most important obscenity trial, a haunted jail, and what it means to be a woman writer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #woman writer

This Week in Children's Apps: June 5, 2014

This week we feature an app from Moonbot Studios, founded by picture book artist William Joyce, and another app approved by the folks at the Smithsonian. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moonbot studios

Daily News to Sell Diamond Avenue Building, Paper to Relocate Elsewhere in City

As part of the ongoing transition of the traditional print media, Digital First Media is putting the Daily News' Diamond Avenue building up for sale. The Daily News will relocate to a smaller building elsewhere in the city, said Publisher Gre ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily news

Book Deals: Week of June 2, 2014

SMP inks Antoinette, Coleman in major deal and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #major deal

From Coachella to a Cookbook, Coolhaus Ice Cream Is on the Rise

In 2008, Coolhaus operated out of a food truck that barely ran. Now, its ice cream can be found nationwide. Here's how it happened. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #food truck #ice cream

PW Picks: Books of the Week, June 2, 2014

This week, new Stephen King, new Herman Koch, and the best literary puzzle of the summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #herman koch

News Briefs: Week of June 2, 2014

BAM has flat quarter, adds HBG site and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flat quarter

The 2014 PW BEA Show Daily, May 29, 2014

Read the complete PW BEA Show Daily for May 29, 2014. News from BookExpo America 2014, author interviews, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author interviews

BEA 2014: Ice Cream Flavors Her Plot: Susan Jane Gilman

Susan Jane Gilman always planned to be a novelist, but took a detour to the nonfiction bestseller lists with Undress Me in the Temple of Heaven, Hypocrite in a Pouffy White Dress, and Kiss My Tiara. Her fiction debut, The Ice Cream Queen of Orchard Street (Grand Central, June), is off to a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction debut

Third chart-topping week for Dan Brown

Dan Brown's Inferno is number one for the third week in a row in the Official UK Top 50 this... Continue reading at The Bookseller

[ The Bookseller | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chart-topping week #dan brown

Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising

Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give publishers #publishers won #magna carta #native advertising #conde nast #native ads

News Briefs: Week of May 26, 2014

Amazon ramps up war against Hachette and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon ramps

The Weekly Bounce

Unit sales of print books in the week leading up to Mother’s Day, May 11, 2014, rose 9.8% over the previous week—the eighth largest week-over-week increase in the year, according to an analysis of Nielsen BookScan data. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #week leading

PW Picks: Books of the Week, May 26, 2014

This week, a millionaire map thief, the history of money, and Knausgaard's latest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
More news stories like this |

This Week in Children's Apps: May 22, 2014

This week in children's apps, we feature apps with familiar characters who go on two different kinds of explorations—one of the alphabet, and the other of the ocean's waters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feature apps