Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with:
#pizza hut
#non-fungible tokens
#contextual targeting
#digital content
Hot Key Books has bought UK and Ireland rights in We Are Liars, a YA novel from National Book... Continue reading at The Bookseller
[ The Bookseller | 2014-03-03 00:00:00 UTC ]
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#bought uk
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Audible lowering royalty on self-published audiobooks and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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#self-published audiobooks
In February, social media chatter was dominated by films inspired by books—six of the top 10 most-discussed books have movie adaptations either in theaters or in the works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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The Will and Ann Eisner Foundation unveiled an international slate of events to mark Will Eisner Week 2014, held March 1-7, to celebrate the life, work and influence of Will Eisner, a pioneering golden age comic book artist and one of the most innovative creators in the history of comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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#international slate
This week, a dangerous game in small-town America, a book that will get you obsessed with dinosaurs, and an extreme survival camp. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
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Labour deputy leader claims paper's associate editor has admitted she was never an apologist for paedophiliaHarriet Harman has again called on the Daily Mail to "apologise and put the record straight" over its claims she turned a blind eye to a paedophile lobbying group in the 1970s.The Labour... Continue reading at The Guardian
[ The Guardian | 2014-02-26 00:00:00 UTC ]
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#licence fee
It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at The Guardian
[ The Guardian | 2014-02-25 00:00:00 UTC ]
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#deal offers
The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
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#native advertising
#magazine publishers
#higher rates
Laurens gets seven figures from Mira and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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#book deals
Triumph's "instant book" about the Seattle Seahawks Super Bowl win fared well in its first full week on sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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#full week
This week, Lorrie Moore's first collection in 15 years, the award-winning novel that was rejected by over 60 publishers, and what neuroscience can tell us about joy and anger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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#lorrie moore
Pocket Gems, the San Francisco-based mobile gaming company, has launched Episode, a new mobile gaming platform, that includes a writer’s portal that will enable anyone to utilize the platform to create their own animated story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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This week, a retelling of Sleeping Beauty, true crime that calls to mind "In Cold Blood," and a massive engineering mistake. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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#true crime
Profits rose 32% in 2013 at S&S and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Bauer's Closer, Hearst's Best and IPC's Now, and OK! all record double-digit falls, year on yearRichard Desmond's Star magazine has jumped into the top 10 biggest sellers in the women's weeklies market, after reporting a 16.5% sales surge in the second half of 2013.But there were double digit... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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#latest report
#digital editions
#exact replica
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This week in children's apps, we feature one app that allows kids to travel the world with an international adventurer, two apps that explore the world of the dinosaurs, and another that takes users for a ride with a very famous cat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-13 00:00:00 UTC ]
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#takes users
Publisher of the Sun and the Times places advert for position requiring knowledge of privacy issues in the digital eraNews UK, owner of the Sun, the Times and Sunday Times, is hiring a "privacy adviser" two years after the hacking scandal threatened to engulf the company.It has advertised the... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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#major review
#phone-hacking scandal
#privacy laws
The Press Complaints Commission has published the statistical breakdown that was requested when its chairman, Lord Hunt, appeared before the commons media and culture select committee two weeks ago.The PCC has put up two tables on its website. One shows all recorded breaches of the editors' code... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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#full statement
#news websites
#online version
New deals for Samantha Berger, Tom Angeleberger, Kathi Appelt, Jenny McLachlan, and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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#rights report
#jenny mclachlan
The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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#conde nast
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