Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Book trade individuals on both sides of Scotland's independence debate have spoken out as... Continue reading at The Bookseller
[ The Bookseller | 2014-09-15 00:00:00 UTC ]
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Winters goes ‘Underground’ at Mulholland and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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It's been a good week for indie bookstores with Maple Street Book Shop in New Orleans celebrating its first half century and two stores announcing successful transitions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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UK literary agency Andrew Lownie outlines the range of activities he is involved with in a typical agency week, from the mundane and routine, to the offbeat and extraordinary. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-09 00:00:00 UTC ]
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B&N testing Espresso Book Machines and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Despite high rents and preliminary data from the U.S. Census Bureau that shows a 7.9% drop in overall bookstore sales for the first half of 2014, PW’s informal poll of nearly two dozen indie bookstores found that many overcame a tough winter and are, in fact, up for the year. Some are way up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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This week, new Ian McEwan, new Joseph O'Neill, and the stunning debut novel, "A Girl is a Half-Formed Thing." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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The unofficial start of the fall season is beginning with a grand reopening of a bookstore under new ownership and the opening of two stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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This week, new Tana French, new Elena Ferrante, and the history of rock 'n' roll in 10 songs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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In the countdown to Labor Day, the pace at many bookstores hasn't slowed. Politics & Prose is readying for tomorrow's National Book Festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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This week in children's apps, we feature a Little Critter app and a Dr. Seuss Learning Library collection, both well suited for heading back to school. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-28 00:00:00 UTC ]
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Today, we break down Amazon's controversial ebook-pricing model, learn about Ralph Lauren's smart shirt for athletes, anticipate LG's round-faced G Watch R and more! Read on for Engadget's news highlights from the last 24 hours. ... Continue reading at Engadget
[ Engadget | 2014-08-26 00:00:00 UTC ]
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Publishing Perspectives will again publish full-color, tabloid-format print editions during the Frankfurt Book Fair. Got a story to tell? Let us know. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-25 00:00:00 UTC ]
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This week, a haunting psychological mystery set at a school for troubled teens, "Against Football," and the culinary imagination. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Dessen’s latest to Viking Children’s and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Suchomel returning to Legato Publishers Group and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Independents continue to grow with the addition of a second location for a particularly aptly named store, I Read Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Shipman’s ‘Charm’ lures U.S. and int’l. buyers and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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This week, the danger of what you eat, the miseducation of the American elite, and an outstanding Japanese revenge thriller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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