Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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This week: a novel about the controversial Little Albert experiment, and Tom Bissell travels to the tombs of the apostles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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The annual celebration of the freedom to read, set this year for Sept. 25-Oct. 1, will focus on banned books written by people of color. The event will also look to examine why titles by diverse writers are so often challenged. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-23 00:00:00 UTC ]
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Penguin is bringing out a new series of classic titles in a "compact, jewel-like format" called Pocket Penguins. The series - dubbed "the future of Penguin Classics" - will launch in May 2016, featuring titles such as Mrs Dalloway by Virginia Woolf and The Secret Agent by Joseph Conrad, priced... Continue reading at The Bookseller
[ The Bookseller | 2016-02-19 00:00:00 UTC ]
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Jen Hatmaker’s ‘For the Love’ returns to PW’s Hardcover Nonfiction list thanks to a heartfelt promotion. Plus Pierce Brown’s Red Rising trilogy ends on a high note, Teresa Guidice of ‘The Real Housewives of New Jersey’ publishes a post-prison memoir, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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This week sees a flurry of store openings, with new indies cropping up in Washington, D.C., San Francisco, Los Angeles, Chicago, St. Paul, and Prescott Valley, Ariz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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This week: a mold-breaking time travel saga, plus a chronicle of years spent in a Red Hook bar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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Wasserman named Heyday publisher and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Family Fang author Kevin Wilson sells his latest novel to Ecco, Soho Teen nabs the debut novel by Butthole Surfers frontman Gibby Haynes, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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For a second year, Frankfurt Book Fair (FBM) and Publishers Weekly (PW) are teaming up to produce the PW Star Watch program. Nominations are open. The post Looking Up: Publishers Weekly and Frankfurt Open Star Watch 2016 Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
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Cut-price title is expected to target the same mid-market audience as the Mail and ExpressThe publisher of the Daily Mirror is to launch a new national newspaper at the end of the month, just weeks after the Independent announced it was dropping its print edition.New Day, which could still... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
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The concept behind Book In A Box - that aspiring authors can outsource the entire writing and publishing process - might be controversial, but then founder Max Tucker has made a bestselling publishing career out of profitable controversy. Continue reading at The Bookseller
[ The Bookseller | 2016-02-16 00:00:00 UTC ]
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This week: Ethan Canin's wonderful, epic novel, plus the collected stories of Peter Straub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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New bookstores are opening within the next two months in Gainesville, Fl., and Chicago. And one hightly curated shop, which displays only ten titles, is thriving north of the border in Toronto, Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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Meg Gardiner signs with Dutton for six figures, HC announces a new Shel Silverstein book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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The massively popular ‘Me Before You’ movie trailer boosts Jojo Moyes’s book to #13 in the country. Plus Samantha Hunt’s 'Mr. Splitfoot' lands on our fiction list a month after publication thanks in part to some book club love, ebook queen Audrey Carlan charts for the first time in print, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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After eight-year slump, 2015 bookstore sales rise and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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Sandy Mahal has been appointed as associate curator of the London Book & Screen Week with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2016-02-11 00:00:00 UTC ]
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Head of kidspot.com.au and former editor of New Idea to replace Helen McCabe at helm of the country’s most popular magazineThe new editor-in-chief of the nation’s most popular magazine, the Australian Women’s Weekly, is Kim Wilson, a former editor-in-chief of New Idea.Wilson, whose appointment... Continue reading at The Guardian
[ The Guardian | 2016-02-10 00:00:00 UTC ]
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