Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Scribner buys an essay collection from a prison inmate, Andrew Neiderman extends his V.C. Andrews gig at Gallery, Jenny Han sells the final Lara Jean book to S&S, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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Jojo Moyes' Me Before You (Michael Joseph) becomes the first book to defend the top spot on the Weekly E-Book Ranking. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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This week: a horror novel worthy of Stephen King, plus a history of class in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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‘Before the Fall’ by Noah Hawley, creator of the TV series ‘Fargo,’ is the #10 book in the country. Plus we look at the top-selling titles in each region of the U.S., Emma Straub has her best first week yet with ‘Modern Lovers,’ and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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NBA finalist Gail Godwin sells her latest, vegan chef and restaurateur Chloe Coscarelli moves houses for her new cookbook, Amelia’s Notebook creator Marissa Moss sells her adult debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Exclusive bookshop editions, a Hachette author tour and national comic workshops are among the festivities lined up for this year’s Independent Bookshop Week (IBW) - a celebration of independent bookshops. Continue reading at The Bookseller
[ The Bookseller | 2016-06-08 00:00:00 UTC ]
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This week: new Stephen King, the hatred of poetry, and the definitive Diane Arbus biography. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Skyhorse lands a children’s book by Julian Lennon, Atlantic correspondent David W. Brown sells a book about NASA’s Europa mission, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Trilogy finales by Rick Yancey and Justin Cronin debut at #1 in their respective categories. Plus Sebastian Junger examines the challenges facing war veterans, country singer Tim McGraw has a gift for grads, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Reviews editor Seth Satterlee recommends 'The Pocket-Size God' by Robert F Griffin, a collection of columns from the Notre Dame cleric between 1972 and 1994. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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CN Group to publish 24 - The North’s National, a paper designed to offer ‘disenfranchised readers’ a sort of Metro/i experience A regional newspaper publisher is preparing to launch a new paid-for daily newspaper later this month.From 20 June, the Carlisle-based CN Group will distribute a title... Continue reading at The Guardian
[ The Guardian | 2016-06-02 00:00:00 UTC ]
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Macmillan buys self-publishing platform Pronoun and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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The thriving digital audiobook market is adding to small and medium-sized publishers' bottom lines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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Kensington lands a psychological thriller by a longtime BBC staffer, Bloomsbury re-ups Natasha Pulley, vlogger Melissa Maker takes her tips guide to Avery, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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If you are reading our recent charts in one go, there is a chance you may develop a bit of Paula Hawkins fatigue (although one imagines those at Transworld’s Ealing HQ are energised as they read through them). In The Bookseller’s second weekly E-Book Ranking, The Girl on the Train (Transworld... Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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A pair of on-air personalities make the leap from broadcasting to the bestseller lists this week. Plus Pulitzer Prize winner Siddhartha Mukherjee returns with ‘The Gene,” Bram Stoker Award Winner Joe Hill introduces readers to ‘The Fireman,’ and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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The latest from ‘A Man Called Ove’ author Fredrik Backman lands on our Hardcover Fiction list. Plus for the second week in a row, a new book called ‘Unashamed’ makes its Hardcover Nonfiction debut, and the movies ‘Zootopia’ and ‘The Jungle Book’ boost sales for related titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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This week: the latest from Nobel winner Svetlana Alexievich, plus the world's most coveted fish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Goodreads offers daily discounts and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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