Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Publishers trying to wrest their readers back from search and social media might take a long look at The Daily Beast, the IAC-owned news publisher that lures 40 percent of its readers to its homepage every month. The post How The Daily Beast gets 40 percent of readers to visit its homepage... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
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A plethora of new entries swept out the summer cobwebs on the Weekly E-Ranking, but Paula Hawkins and Jojo Moyes are still the most popular kids in the chart playground. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Nick Cannon, director and star of the forthcoming film King of the Dancehall, sells a tie-in novel to St. Martin’s; Bloomsbury USA picks up two titles from a former Booker finalist; and Berkley’s Kerry Donovan signs two two-book deals for six figures each in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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This week: Ian McEwan's new novel, which is narrated by an unborn baby, plus novels from Ann Patchett and Alan Moore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Canadian author Louise Penny has the #3 book in the country with ‘A Great Reckoning,’ her 12th Inspector Gamache mystery. Plus ’The Nix’ lands at #9 in Hardcover Fiction—and lands a TV deal—John Lewis’s civil rights era graphic memoir concludes with ‘March: Book Three,’ and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Katherine Tegen Welcomes Cole’s ‘Daughter’; Klam Offers Her ‘Sisters’ to Riverhead; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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There is a change at the top of the Weekly E-book Ranking…but hardly a dramatic one: Paula Hawkins reclaimed the number one spot from fellow Penguin Random House author Jojo Moyes. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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This week: a grind house horror shoot gone wrong in the Colombian rain forest, plus Jonathan Safran Foer's first novel in over a decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Two new books about the Republican nominee debut on our Hardcover Nonfiction list. Plus movie tie-ins editions for ‘The Girl on the Train’ and ‘The Light Between Oceans’ get off to strong starts, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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This week: inside the Attica prison uprising, plus Nathan Hill's panoramic debut novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Viking Children’s nabs the latest by Sarah Dessen; Megan Miranda sells an adult psychological thriller for six figures; Robert Repino closes on the follow-up to Mort(e), his celebrated SF novel; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Amy Schumer’s ‘The Girl with the Lower Back Tattoo” is the #3 book in the country. Plus Khizer Khan’s DNC speech boosts sales of a pocket edition of the U.S. Constitution, though not the version some people might expect; a pair of Oscar winners bring Gilded Age New York City to life; and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Schumer's essay collection, 'The Girl with the Lower Back Tattoo,' expected to be one of the big books of the summer, sold just under 40,000 hardcover copies in its first week on sale, according to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-24 00:00:00 UTC ]
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Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday
[ Digiday | 2016-08-19 00:00:00 UTC ]
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In Tip Sheet two weeks ago, we ran Michael Honig’s list of his top 10 satires, which includes "Don Quixote," "Blackadder," and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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This week: secrets of the CIA, and a novel set inside Manhattan's famed Barbizon Hotel for Women. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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Three books debut among the country’s 10 top sellers: new titles from faith-based writers Lysa TerKeurst and Shauna Niequist, and the latest adult coloring book from trendsetter Johanna Basford. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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For only the second time in weekly ebook ranking history, The Girl on the Train (Transworld) is number one, toppling Jojo Moyes' 10-week run in the top spot. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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Viking Children’s nabs the latest by Sarah Dessen; Megan Miranda sells an adult psychological thriller for six figures; Robert Repino closes on the follow-up to Mort(e), his celebrated SF novel; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday
[ Digiday | 2016-08-15 00:00:00 UTC ]
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