Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with:
#pizza hut
#non-fungible tokens
#contextual targeting
#digital content
P.C.Cast and Kristin Cast take a new series to SMP; Kensington’s imprint Lyrical Press strikes a deal with French-Canadian author Chloe Duval; Robert Dugoni re-ups at Thomas & Mercer; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kristin cast
#book deals
#thomas mercer
In its debut week, print units sales for the #1 book in the country, ‘Harry Potter and the Cursed Child: Parts 1 and 2,’ are more than double those for the next 99 books combined. Plus Colson Whitehead’s ’The Underground Railroad' gets the Oprah nod and the #3 slot in Hardcover Fiction, the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut week
#harry potter
#cursed child
#colson whitehead
#underground railroad
#oprah nod
#hardcover fiction
J K Rowling and Jack Thorne’s Harry Potter and the Cursed Child (Little, Brown) has become the fourth fastest-selling title of all time, with 847,886 copies worth £8.76m shifted through Nielsen BookScan's Total Consumer Market last week, making it 2016's biggest selling title of the year in just... Continue reading at The Bookseller
[ The Bookseller | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#deathly hallows
#jack thorne
#harry potter
#cursed child
#nielsen bookscan
A novel about an heir to an ice cream dynasty, by an Indian-born and Holland-based author, is having a moment in Germany. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dutch bestseller
Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek
[ AdWeek | 2016-08-05 00:00:00 UTC ]
More news stories like this |
The 2016 Summer of Jojo Moyes continues apace in the E-book Ranking, with her ninth consecutive number one. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
More news stories like this |
Abrams signs a new YA novel about an a cappella group at an elite boarding school; Bloomsbury picks up two poetry collections from English poet and rapper Kate Tempest; Berkley signs a seven-figure four-book deal with Catherine Anderson; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#poetry collections
#english poet
#berkley signs
This week: Jacqueline Woodson's first adult novel in 20 years, plus a look at the microbes within us. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jacqueline woodson
Jenna Johnson closes her first acquisition at FSG, Philomel Books’ Jill Santopolo sells her debut, teen comic Ruby Karp gets Obsessed at Running Press, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#running press
This week: Eowyn Ivey's outstanding new adventure novel, plus an account of the 1974 abduction of heiress Patty Hearst. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
More news stories like this |
It is a solid two months for Jojo Moyes at the top of The Bookseller's Weekly E-ranking as After You claimed its third consecutive number one, following on from Me Before You's five straight weeks atop the list. Continue reading at The Bookseller
[ The Bookseller | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jojo moyes
#consecutive number
The conventions weren't just live, they were virtual. ABC News, CNN and The Huffington Post all published VR and 360-degree videos to give viewers a more immersive snapshot. Also on the topic of video, Insider editor-in-chief Nicholas Carlson joined us on this week’s episode of the Digiday... Continue reading at Digiday
[ Digiday | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#360-degree videos
#ve managed
#billion views
YouTuber Shane Dawson has the #3 book in the country with ‘It Gets Worse,’ the followup to his 2015 debut, ‘I Hate Myselfie.’ Plus Ruth Ware sees success with her sophomore effort, coloring books and ‘The Girl on the Train’ roll on, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
##3 book
#sophomore effort
#coloring books
The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is any indication, Hillary is in... Continue reading at AdWeek
[ AdWeek | 2016-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top priority
#display ad
Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full potential
#mobile media
Swedish book chain Pocket Shop has opened its first UK store, offering 25% off titles. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk store
The most interesting début on the Weekly E-Book Ranking is perhaps human rights activist and 1986 Nobel Peace Prize-winner Elie Wiesel’s Night (Penguin Modern Classics). Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
More news stories like this |
Daniel Silva’s ‘The Black Widow’ is the #1 book in the country. Plus the fifth dispatch from Chris Colfer’s Land of Stories has the best first week yet of any book in the series, ‘A Stolen Life’ author Jaycee Dugard writes a new memoir, about adjusting to life post-captivity, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daniel silva
#black widow
#chris colfer
#stolen life
Flatiron nabs a feminist twist on Snow White, Berkley lays down six figures for a debut thriller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#flatiron nabs
#feminist twist
#snow white
#berkley lays
#debut thriller
Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#general manager
#full list
#commercial breaks