Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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This week: a murder mystery set in a remote town in Ghana, plus: are we smart enough to know how smart animals are? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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On April 15, the Supreme Court declined to take up the Authors Guild v. Google case, bringing to an end the ongoing digital-age copyright battle. One reader heartily agreed with SCOTUS: Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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In this week's column, Rodale buys a book by a Bronx teacher, musician J.D. Wilkes sells his debut to Two Dollar Radio, indie bestseller J.D. Barker gets six figures at HMH, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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Putnam preempts a debut novel about two Korean sisters separated by war, Tamara Ireland-Stone sells her fourth YA book to Disney-Hyperion, and Italian food importer Rolando Beramendi signs up with SMP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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Looking for a great summer read, or want to get a head start on what books to recommend to customers, patrons, and friends? We’re here to help: PW’s editors have pored through the season’s offerings and come up with a killer list of the best fiction, mysteries, memoirs, romances, children’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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This week: Mark Twain's round-the-world comedy tour, plus a devilish Highsmithian thriller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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Strong February for bookstore sales and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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Anderson Cooper and his mother, Gloria Vanderbilt, have the #3 book in the country with ‘The Rainbow Comes and Goes’. Plus AOL cofounder Steve Case presents his take on entrepreneurship, Cameron Diaz tackles issues of aging, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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HarperCollins nabs a book about video game development, Scribner signs a picture book author for an adult title about birding, Other Press buys a book about a Boko Haram captive, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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The recent co-owner of Minneapolis's Once Upon a Crime Bookstore, which is a fixture in the Twin Cities' literary community, died on Wednesday afternoon of leukemia. He was 66. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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Supreme Court delays Google decision and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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‘Laguna Beach’ alum Lauren Conrad’s latest lifestyle guide celebrates its debut at #5 on our Hardcover Nonfiction list. Plus new books by Peggy Orenstein and Augusten Burroughs talk about sex, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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This week: a 19th century bookseller's obsession with a lost masterpiece, plus Chester Brown's latest graphic novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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Lee Child’s Make Me (Bantam) has held the number one spot for a second consecutive week, selling 36,697 copies for £138,058, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-04-06 00:00:00 UTC ]
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Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at AdWeek
[ AdWeek | 2016-04-04 00:00:00 UTC ]
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Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as... Continue reading at The Guardian
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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Marcus Sakey sells his latest to Thomas & Mercer, David Macinnis Gill takes Uncanny to Greenwillow, a former Seinfeld writer strikes a deal with Forge, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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This week: an inquiry into the mystery and art of living, plus essays on love lost and found. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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'The Nest,’ Cynthia D’Aprix Sweeney’s high-profile debut, and 'The Summer Before the War,’ Helen Simonson's highly anticipated sophomore effort, land at #4 and #5 on our Hardcover Fiction list. Plus 'The Bob’s Burgers Burger Book’ is no joke—it’s at #5 on our Hardcover Nonfiction list—and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Can't attend the Digiday Publishing Summit but still want to follow the conversation? Tune in to the live stream starting at 6 pm EST. You'll hear from Refinery29's co-founder, the Daily Mail's head of partnership solutions and The Atlantic's general manager. The post Watch live: Refinery29, The... Continue reading at Digiday
[ Digiday | 2016-03-30 00:00:00 UTC ]
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