Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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The latest from ‘A Man Called Ove’ author Fredrik Backman lands on our Hardcover Fiction list. Plus for the second week in a row, a new book called ‘Unashamed’ makes its Hardcover Nonfiction debut, and the movies ‘Zootopia’ and ‘The Jungle Book’ boost sales for related titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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This week: the latest from Nobel winner Svetlana Alexievich, plus the world's most coveted fish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Across the country, bookstores and librarians hosted authors, story times, and engaged young readers in activities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
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TV series based on cult comic book stars Dominic Cooper, Joseph Gilgun and Ruth NeggaThe TV series based on cult comic book Preacher is to launch in the UK on Amazon’s Prime streaming service from Monday.The episodes will be released by Amazon in the UK, Austria, Germany and Japan the day after... Continue reading at The Guardian
[ The Guardian | 2016-05-18 00:00:00 UTC ]
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Goodreads Deals will offer "significant" discounts on selected ebooks keyed to the books listed in members' bookshelves Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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Boosted by a 10.7% increase in March, bookstore sales for the first quarter of 2016 were up 6.2% over the comparable period in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-16 00:00:00 UTC ]
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Don DeLillo’s ‘Zero K’ debuts with the author’s best first-week sales in years. Plus Angela Duckworth, a research psychologist and 2013 MacArthur Fellow, discusses the importance of ‘Grit,’ Rick Riordan’s latest casts Apollo down from Olympus, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget
[ Engadget | 2016-05-13 00:00:00 UTC ]
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Regan Arts runs with triathlete James Lawrence’s memoir, Laird Barron sells two noirs to Putnam, and Arcade picks up two titles by South Korean novelest Hey Young Pyun in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Activision Blizzard Inc. wants to make eSports mainstream by bringing the video game competitions not to TV, but rather to the world’s largest social media company. The Santa Monica video game-maker’s Media Networks unit announced Thursday a trio of plans intended to increase awareness of eSports... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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This week: solving true crime puzzles, plus Siddhartha Mukherjee's history of the gene. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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This week, Jojo Moyes fans gear up for the film adaptation of 'Me Before You’. Plus Debbie Macomber joins the coloring book revolution, animal behaviorist Frans de Waal explains why our fellow creatures are more intelligent than we think they are, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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This Saturday, the 39th annual TD Canadian Children's Book Week kicks with 29 authors, illustrators, and storytellers participating in more than 400 book-related events across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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BookTrust is giving away 450,000 copies of Jessica Law’s A Hole in the Bottom of the Sea, published by Barefoot Books, for this year’s National Bookstart Week. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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Actor Josh Radnor signs up with HarperElixir for a book on answering big spiritual questions, Putnam signs a two-book world-rights deal with T. Jefferson Parker, R.L. Stine collaborates with Mystery Writers of America for a middle grade anthology to be published by HarperCollins Children’s, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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This week, Viet Thanh Nguyen’s ‘The Sympathizer’ and other 2016 Pulitzer Prize winners get a sales boost. Plus graphic novelist Maximilian Uriarte goes from Kickstarter success to Hardcover Fiction list debut, Canadian poet and social media star Rupi Kaur sits tight amid the coloring books on... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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This week: a murder mystery set in a remote town in Ghana, plus: are we smart enough to know how smart animals are? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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In this week's column, Rodale buys a book by a Bronx teacher, musician J.D. Wilkes sells his debut to Two Dollar Radio, indie bestseller J.D. Barker gets six figures at HMH, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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