Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers on the platform. Between 60 and 70 brands have gone through Kik's vetting process to enter its Bot Shop. 2. Social cosmos Troy Young, president of Hearst Magazines Digital Media, told The Wall Street Journal that Cosmopolitan's Snapchat Discover channel has been accumulating roughly 6 million viewers every day, and that viewers are averaging between six and seven minutes with the content. 3. The video era cometh Industry experts predict that as much as 80 percent of total internet traffic will be video-based by 2020, but mastering this brave new world is no small task. For instance, the top challenge to online video spend is return-on-investment compared to other media, according to 41 percent of the marketers surveyed in L2's report this week. 4. Digital ads dynamo Facebook now has 3 million active advertisers, the company reported, and more than 70 percent of the brands are located outside of the United States. The company said its fastest growing region is Southeast Asia. The revelation came on the heels of Facebook stating last week that it raked in $6.24 billion in ad sales during the second quarter. 5. Big bucks for Hulu If you don't believe in the power of... Continue reading at 'AdWeek'
[ AdWeek | 2016-08-05 00:00:00 UTC ]