Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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A 'mini-Super Thursday' sees a raft of titles released that should do very well throughout the Christmas season. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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Bruce Springsteen has the #1 book in the country with his memoir, ‘Born to Run.' Plus Gabrielle Bernstein helps herself to the #4 spot in Hardcover Nonfiction with ‘The Universe Has Your Back,’ authors take sides in the great pasta debate, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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Four weeks ago, I reported on how hacktivist collective Anonymous was planning its own weekly news show. The aim of Teh Weekly News is, Anonymous says, to "balance establishment media by providing unregulated investigative news that has not been molded to corporate or government interests". The... Continue reading at Betanews
[ Betanews | 2016-10-04 00:00:00 UTC ]
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After one week in the E-Book Ranking hinterlands—pushed all the way back to second—Paula Hawkins returned to the top spot, with The Girl on the Train earning its sixth non-consecutive number one. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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This week: an atmospheric Victorian thriller, plus the latest from Laurie Halse Anderson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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‘Atlas Obscura,’ based on the popular website of the same name, lands at #4 in Hardcover Nonfiction. Plus Chinese SF author Cixin Liu closes out his Remembrance of Earth’s Past trilogy with a bestseller debut, a pair of Stanford University professors bring design principles to life, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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Penguin Press buys the sophomore novel by Massachusetts Book Award–winner Celeste Ng, the creator of Origami Yoga lands a picture book deal at Abrams, Irish author Liz Nugent sells two books to Gallery, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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Banned Books Week, the annual celebration of the freedom to read that shines a light on censorship of reading material in the United States, has begun. This year, the event focuses on diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-26 00:00:00 UTC ]
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This week: a mind-bending exploration of time travel, plus a tense mystery set in northern Newfoundland. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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‘The Hidden Life of Trees,’ already a hit in the author’s native Germany, debuts at #6 on our Hardcover Nonfiction list. Plus graphic novelist Raina Telgemeier has the #6 book in the country overall with ‘Ghosts,’ memoirs from the worlds of broadcast TV, sports, and music step into the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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You will remember where you were when you read this Weekly E-Book Ranking round-up: it is historic. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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NBA finalist Jason Reynolds inks a superhero pact at Marvel Press, Saga Press signs debut author Rebecca Roanhorse to a two-book deal, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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The news magazine launches a new event to boost its profile in cultural coverage. The post At The Week Live, Magazine Content Comes to Life appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-20 00:00:00 UTC ]
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Momastery blogger Glennon Doyle Melton’s new memoir is the #1 – and #2 – book in Hardcover Nonfiction, thanks to an Oprah nod. Plus Margot Lee Shetterly writes of a group of mid-century NASA mathematicians, all African-American women, in ‘Hidden Figures,’ and a pair of new books highlight the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Paula Hawkins and Jojo Moyes once again dominate the upper echelons of the Weekly E-Book Ranking with The Girl on the Train and Moyes’ After You respectively. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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Nation Books signs a memoir from a Black Lives Matter founder, a Boston Globe columnist sells a debut YA novel to HMH, Derek Jeter’s imprint strikes a deal with Arun Gandhi, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Informa, the U.K.-based business information provider, has agreed to buy Penton Information Services for 1.18 billion pounds ($1.6 billion) to add exhibitions and professional services in the U.S.The company will fund the purchase through new debt and equity, according to a statement Thursday.... Continue reading at Advertising Age
[ Advertising Age | 2016-09-15 00:00:00 UTC ]
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Art book lovers head for the Tokyo Art Book Fair, which has a new award program from Germany's Steidl Verlag, plus a Brazilian partnership. The post Tokyo Art Book Fair This Week: Works ‘Lovingly Crafted’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-14 00:00:00 UTC ]
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J K Rowling and Jack Thorne’s Harry Potter and the Cursed Child (Little, Brown) has held on to the number one spot for a sixth week—by the tips of its fingers. Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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