Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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#pizza hut
#non-fungible tokens
#contextual targeting
#digital content
Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Even though no adult coloring book sold as well in 2016 as the bestsellers in 2015 did, the adult nonfiction category, which includes those titles, posted the biggest unit gains among the major print categories last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Oprah WInfrey's first cookbook, 'Food, Health, and Happiness,' is the #1 book in the country. Plus comics anthology 'Love Is Love,' a tribute to the victims of the Pulse nightclub mass shooting, debuts on our list, and the 'Fifty Shades Darker' movie whips up fan enthusiasm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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The Girl on the Train tops the Weekly E-Book Ranking, but there is new blood in the chart with Tom Bale's Skin and Bones claiming the number three spot. Continue reading at The Bookseller
[ The Bookseller | 2017-01-06 00:00:00 UTC ]
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‘The Princess Diarist’ by Carrie Fisher is the #6 book in the country. Plus new books aim to help readers’ self-improvement goals, backlist titles storm our top 10 overall list, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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##6 book
Hot Key Books, part of Bonnier Zaffre, will next year release a new novel from children’s and YA author Laura Dockrill, entitled Big Bones. Continue reading at The Bookseller
[ The Bookseller | 2017-01-06 00:00:00 UTC ]
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This week: Dumas's sequel to "The Three Musketeers," plus Ayelet Waldman on microdosing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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Andrews McMeel picks up a collaborative poetry book, Kensington signs a domestic thriller by Joseph Souza, Berkley nabs two books by a debut novelist, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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We look at the books that ruled the last week of the holiday shopping season, including Bruce Springsteen’s memoir, a novel that expands the ‘Star Wars: Rogue One’ universe, and a raft of coloring books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Kensington acquires two books by Ellen Marie Wiseman, Ace takes four novels by Faith Hunter in a six-figure deal, and Europa picks up four titles by French crime novelist Michel Bussi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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After sales of print books were down almost 6% between Thanksgiving week and the week ended December 18, 2016 compared to the same period in 2015, units jumped 21% in the week leading up to Christmas, according to figures from Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-29 00:00:00 UTC ]
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#print books
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Two books from Meghan March's self-published Dirty Billionaire trilogy, 'Dirty Pleasures' and 'Dirty Together,' took the top two slots on the iBooks Bestseller list in the week ended December 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-22 00:00:00 UTC ]
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#ibooks bestsellers
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Berkley buys two titles in Kate Carlisle’s Fixer-Upper Mystery series, Tor takes a debut fantasy trilogy by K.A. Doore, a Pushcart Prize winner’s novel goes to Soho, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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After a four-week break, Paula Hawkins' The Girl on the Train (Transworld) has steamed back into the Weekly E-Ranking top spot, for a 13th non-consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Bonnier-owned retail chain Pocket Shop has opened a second London branch in Liverpool Street underground station. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Holiday magic makes temporary room for Hollywood magic, as three movie tie-ins hit our lists. Plus we look at some of the week’s other big releases and the latest titles to get a seasonal boost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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A list of "Academic Books that Shaped Modern Britain", events organised by Blackwell's, Springer Nature, Cambridge University Press and many others, and the unveiling of the Academic Bookshop of the Year award will mark Academic Book Week. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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#springer nature
Here are the ten most popular stories about graphic novels and comics published on publishersweekly.com in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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Selling well in France, controversial François Mitterand books, love letters for the former president's mistress, are on offer to international publishers. The post Hot Books for the Holidays in Paris: Love Letters to a Mistress appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
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Lee Child’s Night School has reclaimed its pole position in the Weekly E-Book Ranking, after a brief week in second place when Scott Mariani’s The Devil’s Kingdom upset the apple cart. Continue reading at The Bookseller
[ The Bookseller | 2016-12-13 00:00:00 UTC ]
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