Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Dan Brown, Salman Rushdie, Mathias Énard: VIP writers and publishers made steady appearances at the Frankfurt Book Fair 2017 amid discussions of books and world affairs. The post Download: Friday’s Frankfurt Book Fair 2017 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
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Instagram poet Rupi Kaur has the #3 book in the country with ‘The Sun and Her Flowers,’ the follow-up to ‘Milk and Honey.’ Plus ‘We Were Eight Years in Power’ by Ta-Nehisi Coates heralds the relaunch of the One World imprint, and Jennifer Egan’s ‘Manhattan Beach’ gives the ‘A Visit from the Goon... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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This week: Walter Isaacson's biography of Leonardo da Vinci, plus Amy Tan's wise and profound memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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This week, our top stories covered publishers’ interest in Twitter live video, Facebook’s sports streaming rights push and more. The post Best of the week: Twitter live video lures publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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From big authors and CEOs to newcomers, the first day of the Frankfurt Book Fair kicked off with literary discussions and talks on the future of publishing. The post Download: Thursday’s Frankfurt Book Fair 2017 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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Transworld has revealed that the "extraordinary" first week sales of Origin by Dan Brown include more than 14,000 audio downloads. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Hot Key has acquired The Distance Between Me and the Cherry Tree by Italian débutant Paola Peretti. Continue reading at The Bookseller
[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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The Frankfurt Book Fair, opened this year by Angela Merkel and Emmanuel Macron, also kicked off discussions of the role of books in an era of fake news. The post Download: Wednesday’s Frankfurt Book Fair 2017 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-11 00:00:00 UTC ]
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Over 1,000 libraries are running events for National Libraries Week, in a bid to “celebrate the transformation of libraries across the UK”. Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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This week's book to film deals include a TV deal for the new book by Robert Harris, and a TV deal for a memoir by Tina Brown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-10 00:00:00 UTC ]
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Penguin buys Hessler’s latest, Teen Tor invests in a fantasy duology, Ketherine Tegen Books pays six figures for a debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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‘Sleeping Beauties’ by Stephen King and his younger son, Owen King, is the #2 book in the country. Plus R.J. Palacio’s ‘Wonder’ prepares for its big-screen debut, and Newbery Medalist Katherine Applegate’s latest, ‘Wishtree,’ hits our list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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Ken Follett’s A Column of Fire has seared into the Weekly E-Book Ranking number one spot, as a flurry of Christmas-gift hardbacks hammered into the chart’s upper echelons. Continue reading at The Bookseller
[ The Bookseller | 2017-10-06 00:00:00 UTC ]
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Hot Key Books has bought Carnegie Medal winning author Jennifer Donnelly’s YA “subversive retelling” of Cinderella. Continue reading at The Bookseller
[ The Bookseller | 2017-10-06 00:00:00 UTC ]
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This week: Alice Hoffman's prequel to 'Practical Magic,' the man who captured Lincoln's ghost, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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Entertainment Weekly is preparing to move closer to the film stars and TV personalities it covers. In March it plans to leave the company's headquarters across from 1 World Trade Center and relocate to Los Angeles, moving into offices that also hold People magazine's West Coast operations.The... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
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Jamie Oliver’s 5 Ingredients—Quick & Easy Food (Michael Joseph) has breezed into a sixth week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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Marian Keyes’ The Break is not taking any time away from the top of the chart - for the second week in a row, it charted in the Weekly E-Book Ranking’s number one spot. Continue reading at The Bookseller
[ The Bookseller | 2017-10-02 00:00:00 UTC ]
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Bill O’Reilly and Martin Dugard’s ‘Killing England,’ the first in the ‘Killing’ series since O’Reilly’s ouster from Fox, is the #2 book in the country. Plus Tom Brady shares the method behind is motivation, and a trio of new business books offer different approaches to personal success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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YA author Katelyn Detweiler sells her latest to Holiday House, a New York Post columnist takes his debut to HC, a Frankenstein update goes to Delacorte, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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