Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Fire and Fury burned into the Weekly E-Book Ranking number one spot for a second week running, denying Kimberley Chambers her second ebook top spot. Continue reading at The Bookseller
[ The Bookseller | 2018-01-26 00:00:00 UTC ]
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The big options this week include a TV deal for Michael Wolff's White House tell-all 'Fire and Fury,' and film deals for a backlist Kazuo Ishiguro novel and Celeste Ng's 2014 debut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-23 00:00:00 UTC ]
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Elena Ferrante is to write a weekly newspaper column for the Guardian’s new look Weekend magazine. Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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This week: Emma Glass's mind-bending debut novel, plus two remarkable scientists and their dueling visions to shape tomorrow’s world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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Among this week's headlines: Why publishers should speak up on net neutrality; the budget battle continues for libraries; and what's holding up the search for the next ALA executive director? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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Fire and Fury may have missed out on the print number one last week, but after a shortage of hardback copies in bookshops over the weekend, readers hungry to learn all about Donald Trump’s McDonald’s habit turned to the digital shelves. Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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Daniel H. Pink’s ‘When’ is the #10 book in the country. Plus a pair of psychological thrillers scare up spots on our lists, and YA author Neal Shusterman makes some noise with ‘Thunderhead.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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A founding member of the Black Crowes sells his memoir, HC buys Liv Constantine’s sophomore novel, a former Verizon CEO takes his business book to Post Hill Press, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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This week: Denis Johnson's short story collection, destined to be a classic, plus a history of the heart in 11 operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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Among the headlines this week: what Michael Wolff's 'Fire and Fury' tells us about the library ebook market; Sally Yates will keynote the upcoming PLA Conference; and next steps in the net neutrality debate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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Harper Voyager signs its first memoir, Berkley buys a dystopian novel being compared to The Handmaid’s Tale, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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Naomi Alderman’s ‘The Power,’ named to many “best of 2017” lists, is boosted onto our hardcover fiction list. Plus the movie tie-in edition of ‘Call Me By Your Name’ makes its first appearance on our lists, and former CPA Jesse Mecham explains why ‘You Need a Budget.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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EL James’ Darker has once again roped in the Weekly E-Book Ranking number one, with the title spending a fifth consecutive week at the peak. Continue reading at The Bookseller
[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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This week's notable page-to-screen deals include a film vehicle for Jennifer Lawrence and a TV deal for a book on Watergate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-09 00:00:00 UTC ]
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Naomi Alderman’s ‘The Power,’ named to many “best of 2017” lists, is boosted onto our hardcover fiction list. Plus the movie tie-in edition of ‘Call Me By Your Name’ makes its first appearance on our lists, and former CPA Jesse Mecham explains why ‘You Need a Budget.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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Lee Boudreaux wins a nine-publisher auction for a debut novel, Flatiron re-ups The Hazel Wood author Melissa Albert, Atria buys a Swedish art book launched on Kickstarter, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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This week: four siblings find out the days that they will die, plus classic crime fiction by forgotten female authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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Among the headlines this week: No, Libraries Are Not Dying; The Most Popular Library Reads of 2017; and Dewey's Checkered Past. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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