Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations.  With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two.  We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

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Book Deals: Week of March 26, 2018

Roaring Brook wins a middle grade debut at auction, SMP invests six figures in a photography book, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #photography book


The Week in Libraries: March 23, 2018

Among this week's headlines: Despite another blizzard, librarians make it to PLA in Philadelphia; Mark Zuckerberg is sorry; And Congress passes a bill that critics say will harm free speech online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg


Brain Freeze breezes into third week at the top

Tom Fletcher and Shane Devries’ Brain Freeze (Puffin) has scored a hat trick, topping the UK Official Top 50 for a third week running. Continue reading at The Bookseller

[ The Bookseller | 2018-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week running #tom fletcher #shane devries #brain freezepuffin #hat trick


'Tomb Raider' bows to 'Black Panther,' which continues to dominate in its fifth week in theaters

After five weekends in theaters, Marvel's comic book juggernaut "Black Panther" continues to crush both the box office and the record books. The Disney blockbuster added $27 million to its domestic earnings this weekend, raising its cumulative ticket sales to $605.4 million, according to figures... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black panther #box office #record books


Book Deals: Week of March 19, 2018

Little, Brown nabs a debut by an assistant professor at the University of Chicago, Atria invests in a domestic suspense novel, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #domestic suspense


Hot Key buys debut YA thriller set in Norway

Hot Key Books, an imprint of Bonnier Zaffre, has acquired world rights, including translation, film and merchandising, for a YA ghost story set in the remote snows of contemporary Norway. Continue reading at The Bookseller

[ The Bookseller | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre #including translation


This Week's Bestsellers: March 19, 2018

Madeleine L’Engle has the #1 and #7 book in the country with the conventional and tie-in editions of ‘A Wrinkle in Time.’Two ‘Today’ hosts have books debuting on our lists, and a novel related to ‘The Shape of Water’ debuts just after the movie’s Oscar win. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: ##7 book #oscar win


‘Fire and Fury’ Is Hot in Germany and France

Michael Wolff's 'Fire and Fury' was the top-selling nonfiction title in Germany and France at the end of February and was #13 on the combined fiction and nonfiction list in the Netherlands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael wolff #nonfiction list


PW Picks: Books of the Week, March 19, 2018

This week: Tatyana Tolstaya's exceptional new story collection, plus American dreams in Chinatown. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #story collection #american dreams


The Week in Libraries: March 16, 2018

Among this week's headlines: National Geographic owns up to its 'racist' past; Alexie declines the Carnegie Medal; and a library director faces online harassment after a speech on diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carnegie medal


Facebook's daily news video section may arrive this summer

Facebook has only hinted at its upcoming news video section in Watch, but some more tangible details are starting to trickle out. Axios sources have claimed a daily news service should launch in the summer, with about 10 publishers (both conventiona... Continue reading at Engadget

[ Engadget | 2018-03-13 00:00:00 UTC ]
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Book to Film Deals, Week of March 12, 2018

What books have producers been snapping up? This week deals were made for hip hop fashion icon Dapper Dan's forthcoming memoir and Jason Mott's 2014 novel about a girl with healing powers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film deals #forthcoming memoir


This Week's Bestsellers: March 12, 2018

Journalist Michelle McNamara’s posthumously published true crime investigation, 'I’ll Be Gone in the Dark,’ debuts at #5 in hardcover fiction. Plus Hot for Food vlogger Lauren Toyota publishers her first cookbook, and playwright and screenwriter David Mamet returns with his first novel in two... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover fiction


Weekly E-Ranking: new blood but Eleanor Oliphant remains completely fine

After a dearth of new entries in the Weekly E-Book Ranking a week ago—the first time on record that no new titles hit the chart—the latest ranking more than makes up for it. In total, 11 shiny new titles entered the top 20. Continue reading at The Bookseller

[ The Bookseller | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles hit


Book Deals: Week of March 12, 2018

Roaring Brook Gets Nerdy, Athletes and Musicians Get Deals, and more in this week’s notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #roaring brook


The Week in Libraries: March 9, 2018

Among this week's headlines: The FY2019 budget battle begins; why a bill aimed at sex trafficking is causing censorship concerns; and how the University of Michigan I-School is fighting fake news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sex trafficking


Book review: Skin in the Game - Hidden Asymmetries in Daily Life by Nassim Nicholas Taleb

REVIEW: Nassim Nicholas Taleb is the Richard Wagner of uncertainty. While the Ring Cycle of the German composer/librettist portrayed the struggle of the gods in a series of operas, the Incerto series of books by the Lebanese-American author is devoted to humans - specifically how we deal with... Continue reading at Stuff

[ Stuff | 2018-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book review #daily life


Weekly E-Ranking: Honeyman is Completely Fine

Here’s an interesting statistic: this Weekly E-Book Ranking is the first since launching in May 2016—that’s 95 weeks—in which no new title featured. Continue reading at The Bookseller

[ The Bookseller | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #completely fine


This Week's Bestsellers: March 5, 2018

Mark Greaney’s ‘Agent in Place,’ the latest installment of his Gray Man series, debuts at #8 on our hardcover fiction list. Plus the 2018 Newbery and Caldecott Medalists get a print sales boost, and Alan Cumming brings a James Patterson character to TV life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest installment


The Week in Libraries: March 2, 2018

Among this week's headlines: Sherman Alexie is the latest author to face misconduct allegations; Carla Hayden and Dolly Parton share the stage; and libraries face the opiate crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sherman alexie #latest author #carla hayden