Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Much lower sales for last year's religious phenom, 'The Shack,' contributed to a decline in fiction units in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-13 00:00:00 UTC ]
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Chanel Cleeton's ‘Next Year in Havana’ gets a major boost from Reese Witherspoon as her latest book club pick. Plus Gary John Bishop’s ‘Unfu*k Yourself’ lands in hardcover nonfiction a year after its publication, and Alexandra Bracken’s ’The Darkest Mind’ preps for the big screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-13 00:00:00 UTC ]
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It’s been a heck of a week for Heather Morris, with The Tattooist of Auschwitz nabbing its first Weekly E-Book Ranking number one, having knocked on the door for much of 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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Celadon picks up an unusual memoir by CBS Sunday Morning correspondent Martha Teichner; Little, Brown buys a book about a group of British women who changed the course of World War II; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-13 00:00:00 UTC ]
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Among the titles optioned this week are a Stephen King short story from the 1970s and a biography of the notorious commodities trader and tax dodger Marc Rich, who was pardoned by Bill Clinton. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-10 00:00:00 UTC ]
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Michael Ondaatje speaks Sunday after winning the Golden Man Booker Prize for his novel "The English Patient" at the Royal Festival Hall in London. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-09 00:00:00 UTC ]
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In this week’s column, R.L. Stine goes graphic, Claire Needell takes her sophomore novel to HarperTeen, Neal Porter signs a Caldecott Medalist, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
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‘Children of Blood and Bone,’ Jimmy Fallon’s first ’Tonight Show’ book club pick, is among the titles enjoying a boost in print unit sales this week. Plus Philadelphia Eagles QB Nick Foles publishers a memoir, and ‘Impractical Jokers’ costar James S. Murray launches a near-future SF trilogy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
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The Oliphant is once again back in the room: since its 14-week streak at the top of the Weekly E-Book Ranking was brought to an end in mid-May, Eleanor Oliphant is Completely Fine has adopted a one-week-on, one-week-off schedule, returning to the top spot for a third time in five weeks. Continue reading at The Bookseller
[ The Bookseller | 2018-07-06 00:00:00 UTC ]
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Mantle has acquired two historical crime thrillers by debut author Laura Shepherd-Robinson in a "hotly contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2018-07-04 00:00:00 UTC ]
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Penguin Random House hosted its second annual Company Week last month, from June 18-22, holding 65 events including talks, panels, workshops, and other activities for its employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-03 00:00:00 UTC ]
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Penguin Random House India has acquired Hindi-language publisher and "cultural icon" Hind Pocket Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2018-06-30 00:00:00 UTC ]
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This week: the two men who ruled the underworld of old Shanghai, plus a journey through India's new Gilded Age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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PW rounds up the news and issues making headlines in the library world this week, including good news for libraries from Capitol Hill, and the swearing in of ALA's next president, Loida Garcia Febo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Putnam lands a novel by a U.K. editor, Princeton UP invests six figures in a book by a pair of high-profile economists, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Beach read mainstay Elin Hilderbrand has the #2 book in the country with ‘The Perfect Couple,’ her first murder mystery. Plus Instagram cartoonist Catana Chetwynd debuts at #10 in the country with ‘Little Moments of Love,' and Carson Daly’s recommendation boosts ‘First, We Make the Beast Beautiful.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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##2 book
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The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at AdWeek
[ AdWeek | 2018-06-27 00:00:00 UTC ]
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I'm a big fan of some Surface hardware. Microsoft's own laptops and tablets are often well-made and very elegant. Quite frankly, if you want a Windows 10 PC, the Surface Laptop is a great pick. The Surface Pro is a solid choice too, although it can be difficult to use in a lap -- a non-starter... Continue reading at Betanews
[ Betanews | 2018-06-26 00:00:00 UTC ]
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This week's notable options include a deal for the latest novel by Jessica Knoll, and a nonfiction title about Henry Ford. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-26 00:00:00 UTC ]
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CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
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