Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Scout Press nabs a debut novel by a Steinbeck fellow, Barry Eisler re-ups at Amazon for seven figures, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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Two books on legally besieged presidencies debut on our lists, including Bob Woodward’s ‘Fear,' #1 in the country. Plus Reese Witherspoon sings the praises of Delia Owens’s first novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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This week: Ben Fountain's new essay collection, plus Kate Atkinson's spy thriller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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Danez Smith has been announced as the winner of the Forward poetry prize for best collection, with awards also going to Phoebe Power and Liz Berry. Continue reading at The Bookseller
[ The Bookseller | 2018-09-19 00:00:00 UTC ]
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Among the week's headlines: A controversial proposal to reform copyright advances in Europe; ICE wants to destroy records of detainee abuse; and the 2018 National Book Award longlists are out. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Topping 1.15 million hardcovers in a ninth printing, Bob Woodward's 'Fear' is predicted by some booksellers to surpass sales of other Trump-related titles. The post ‘Fear’ Storms the Week: 750,000 Copies at Launch, Largest Pre-Order in Simon’s History appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-14 00:00:00 UTC ]
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‘Sapiens’ author Yuval Noah Harari’s offers ’21 Lessons for the 21st Century.’ Plus a trio of memoirs, all of which received starred PW reviews, debut in hardcover nonfiction, and a 45-year-old children’s book heads to the big screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Laurell K. Hamilton re-ups at Berkley and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Pulitzer Prize–winning journalist Bob Woodward's examination of the Trump administration, Fear, is the #1 ebook in Apple's iBooks store on the strength of pre-orders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
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This week's notable sales include an option for a 2016 thriller about an English teacher who disappears in Cambodia and a deal for Kiley Reid's forthcoming debut from Putnam about a babysitter and her employer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-10 00:00:00 UTC ]
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Dav Pilkey has the #1 book in the country with 'Lord of the Fleas,’ his fifth Dog Man title. Plus Jacqueline Woodson has new books on both of our children’s lists, and Darcey Bell’s ‘A Simple Favor,’ starring Anna Kendrick, Blake Lively, and Golding heads to the big screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Rachel Hollis sells a follow-up to Girl, Wash Your Face to Nelson, Algonquin nabs an Aussie writer’s debut novel, Penguin buys a book about a N.Y. Knicks fan by sportswriter Harvey Araton, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Among this week's headlines: Librarians react to another change in the library ebook market; Google pulls a no-show at a Senate hearing; And if you're looking for office space in Chicago, hit up the ALA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Bookselling Ireland and Publishing Ireland are launching Irish Book Week, a new nationwide celebration of Irish books and bookshops. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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This week: a biography of Betty Ford, plus punk rock and the fall of the Berlin Wall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Despite the heatwave and the World Cup in Russia, the UK print market sold 42 million books for £344.2m between the first week of June and the third week of August, via Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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Barack Obama, in an August 19 Facebook post, shared the books he’s been reading lately. Of those, 'An American Marriage' by Tayari Jones returns to our lists after an absence of a few months, as does Hans Rosling’s 'Factfulness.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Avery buys two books by the presiding bishop of the Episcopal Church, and HMH nabs two, at auction, by bestselling YA author Amy Tintera in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Adam Kay’s This is Going to Hurt (Picador) has swiped the Weekly E-Ranking number one spot for a third week on the trot, making the junior doctor memoir the longest-running non-fiction number one in the chart’s history. Continue reading at The Bookseller
[ The Bookseller | 2018-08-31 00:00:00 UTC ]
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One-quarter of the books on our hardcover nonfiction list mention the president by name in the title or subtitle, including two books that are new to our lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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