Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with:
#pizza hut
#non-fungible tokens
#contextual targeting
#digital content
‘My Year of Rest and Relaxation’ and other titles that appear on multiple best-of-2018 lists enjoyed a boost in sales. Plus the self-described ‘worst alphabet book ever’ debuts in children’s picture books, and a trio of backlist, naughty-list titles proved popular with holiday shoppers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture books
#holiday shoppers
Heather Morris' debut The Tattooist of Auschwitz (Zaffre) has racked up a seventh non-consecutive week in the Weekly E-Ranking number one spot. Continue reading at The Bookseller
[ The Bookseller | 2018-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#heather morris
#auschwitz zaffre
Former House speaker John Boehner sells his memoir, Olivia Newton-John’s memoir finds a home in the U.S., a dominatrix-turned-nun offers advice on female empowerment, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#female empowerment
Grantchester series author James Runcie has been made an ambassador for London Book & Screen Week (LBSW), as the festival returns for its fifth year in 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#festival returns
Parent firm blames subscription figures but co-founder says magazine was ‘murdered’ to drive readers elsewhereThe Weekly Standard, one of the last holdouts opposed to Donald Trump within rightwing media, has been closed after 23 years, silencing its hawkish voice on foreign affairs and its... Continue reading at The Guardian
[ The Guardian | 2018-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#foreign affairs
#digital subscribers
Heather Morris’ The Tattooist of Auschwitz is proving indelible in both the Mass-Market Fiction chart number one—it racked up its 10th consecutive pole last week—and the Weekly E-Book Ranking top spot, which it grabbed for a sixth time. Continue reading at The Bookseller
[ The Bookseller | 2018-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#heather morris
#sixth time
Librarians keep the heat on in the final days of the 115th Congress; Congress wastes a chance to get answers out of Google CEO Sundar Pichai; and more on the University of California's tough negotiation with publisher Elsevier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#final days
#publisher elsevier
Morrow lays down seven figures for a Lolita-like debut, Alyssa Milano does one for the kids, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#alyssa milano
The filmmaker, director, and author behind the popular 'Grantchester' series from ITV will be the celebrity spokesperson for London Book Fair's cross-platform outreach program in March. The post James Runcie Named ‘Ambassador’ for London Book and Screen Week 2019 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-14 00:00:00 UTC ]
More news stories like this |
The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and Fred Barnes will publish its final edition on Dec. 17, according to a statement released by... Continue reading at AdWeek
[ AdWeek | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conservative magazine
#weekly standard
#final edition
#statement released
Charles Krauthammer’s posthumously published collection, ‘The Point of It All,’ is the #4 book in the country. Plus Reese Witherspoon’s latest book club pick, ‘One Day in December,’ debuts at #3 in trade paper, and Graywolf releases Booker Prize winner ‘Milkman’ in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
##4 book
#reese witherspoon
#trade paper
The Tattooist of Auschwitz claims its fifth Weekly E-Book Ranking number one, not as a plucky upstart, but from a position of strength. Continue reading at The Bookseller
[ The Bookseller | 2018-12-10 00:00:00 UTC ]
More news stories like this |
This week: the winner of the 2018 Man Booker Prize, plus Yan Lianke's satiric, chilling take on China’s policy of forced cremation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
More news stories like this |
NBA finalist Téa Obreht sells a novel to Random House, Beach Lane buys an Amy Cherrix picture book for six figures, Avery picks up a title on gut health for a rumored high-six-figure sum, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#random house
#gut health
Among the week's headlines: The 2018 'I Love my Librarian' award winners are honored at a reception in New York; ALA offers a legislative update as the 115th Congress enters its final weeks; and what does Tumblr's decision to police its platform for pornography say about the future of the internet? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#award winners
#final weeks
The Scottish Granny creates another viral hit with ‘I Need a New Butt!’ Plus QVC host David Venable’s latest cookbook is the second bestselling title in the country, and ‘A Dog’s Purpose’ heads to the big screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#viral hit
#latest cookbook
#bestselling title
#big screen
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#alexa app
#tribune publishing
#potential buyers
Among the week’s headlines: Tributes pour in for former Librarian of Congress James Billington; a new report suggests library ebook lending generates reader awareness and sales; and it took just two weeks for Michelle Obama's 'Becoming' to become the year's bestselling book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tributes pour
#michelle obama
#bestselling book
Ben Aaronovitch caused an upset in the Weekly E-Book Ranking as his seventh Rivers of London title, Lies Sleeping, swept away with the ebook top spot. Continue reading at The Bookseller
[ The Bookseller | 2018-11-30 00:00:00 UTC ]
More news stories like this |
Harper nabs a just-found Sylvia Plath short story, Margaret Atwood announces a Handmaid’s Tale sequel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#tale sequel