Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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St. Martin’s pays up for a book on the afterlife, Lupita Nyong’o writes a picture book for S&S, Graywolf celebrates 45 years with another from Claudia Rankine, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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Among the week's headlines: Copyright reform passes in Europe; a bill to restore net neutrality advances in the U.S.; and librarians in South Carolina want answers after two library managers mysteriously found themselves unemployed following a controversy over a Drag Queen Story Time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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Among the week's headlines: ALA officials urge library supporters to contact their local reps to save federal library funding; CCPL's Sari Feldman announces her retirement; and a federal court boldly finds fair use where Star Trek meets Dr. Seuss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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Europa scoops up three from a Japanese star, St. Martin’s snags a harrowing account of the bombing of Dresden, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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The latest 'Pet Sematary' resurrection claws its way to the big screen. Plus primatologist Frans de Waal embraces an empathetic subject in ‘Mama’s Last Hug,’ and the conspiracy theory title ‘QAnon’ wakes up to a spot on our list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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Rachel Hollis has the #1 book in the country with ‘Girl, Stop Apologizing,’ her follow-up to her 2018 blockbuster, ‘Girl, Wash Your Face.’ Plus ‘Daisy Jones & the Six’ by Taylor Jenkins Reid is the latest Reese’s Book Club pick, and Jenna Hager Bush launches a book club of her own with Tara... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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S&S buys Howard Stern’s latest, Pantheon picks up an inside look at a Cold War drama in Congo, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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The London Book Fair's public-facing festival, London Book and Screen Week, opens with its annual CAMEO Awards program for adaptations from the publishing world. The post London Book and Screen Week Names 2019 CAMEO Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-12 00:00:00 UTC ]
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A standing room only audience suggests that interest in digital audio, like the format itself, is still surging Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
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Don Winslow completes his Cartel trilogy with ‘The Border,’ #3 in hardcover fiction. Plus 'New Yorker’ staff writer Patrick Radden Keefe delves into a long-unsolved murder with ‘Say Nothing,’ and middle-grade fantasy writer Tui T. Sutherland’s Wings of Fantasy series gets its second graphic... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
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Anne Hathaway and Charlize Theron sign on to book projects, a new novel celebrates heroic librarians, Random House nabs Nosrat’s latest cookbook, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
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Adam Kay’s This is Going to Hurt is the Weekly E-Book Ranking number one for a ninth time. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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Among the week's headlines: OCLC releases an impressive list of the library world's most widely held novels; Texas school librarians score a major victory in the legislature; and more on the University of California's decision to walk away from Elsevier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
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David Walliams’ Fing (HarperCollins) has claimed the UK Official Top 50 number one for a second week, selling 76,340 copies in its first full week on sale through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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Paul Rudnick writes a gay romance, 'New York Times' reporter Jeffrey Gettleman’s chronicle of a missionary’s death goes to Holt, Overlook buys the first novel in English by a Kurdish woman, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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Among the week's headlines: a new bill in California aims to strengthen consumer privacy protections; in Texas, school librarians have been cut out of a bill providing educators with a long overdue pay raise; and in a major development, the University of California has terminated its Elsevier... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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In its fifth week on sale, ‘Maid’ by Stephanie Land debuts at #19 in hardcover nonfiction. Plus Darria Long Gillespie’s ‘Mom Hacks’ enjoys some southern hospitality, and James Patterson’s ‘The Chef,’ first released in an interactive, condensed format, pubs in print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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As one comedian-turned-author soars to the top of the print charts, another makes himself comfortable in the Weekly E-Book Ranking, for an eighth non-consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2019-03-01 00:00:00 UTC ]
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'Books remain an extraordinarily rich source of material for some of this year’s most celebrated films, TV programs, theater productions and audio downloads,' says London Book Fair's director, Jacks Thomas. The post London Book and Screen Week Names 2019 CAMEO Award Shortlists appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-28 00:00:00 UTC ]
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