Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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This week: the shock of global population decline, plus a novel narrated by God. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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Alan Bradley debuts at #6 in hardcover fiction with his 10th Flavia de Luce novel, ‘Golden Tresses of the Dead.’ Plus YA author Maureen Johnson’s Truly Devious mystery series hits our children’s fiction list for the first time with its second installment, ‘The Vanishing Stair,’ and Caroline... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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While much of the U.S. experienced cold weather this past week, Midwestern booksellers were especially affected by the Polar Vortex, causing days of subzero temperatures that kept customers out of stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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Dey Street picks up a title by a former New York Times Baghdad bureau chief about an Iraqi spy cell, Forge buys a book by a Sunday Times correspondent about the Mosul zoo, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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Sales of print units are off to a slow start in 2019, falling 8.6% in the week ended Jan. 26, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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Penguin Random House (PRH) Children’s has acquired the UK and Commonwealth rights to Frankly in Love, the debut YA by David Yoon that was at the centre of a 10-strong publisher auction in the US. Continue reading at The Bookseller
[ The Bookseller | 2019-01-29 00:00:00 UTC ]
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The athlete-centric sports publisher has laid off eight employees as the business undergoes a strategic shift. The post Bad week for digital media: The Players’ Tribune lays off eight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-26 00:00:00 UTC ]
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Vintage unveils a new one from E.L. James, Megan Abbott changes houses, ABC News’ Dan Abrams inks a two-book deal for a rumored seven figures, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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This week: Maurice Carlos Ruffin's stellar debut novel, plus a surreal political thriller in which assassination is a business “driven by market forces.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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The Tattooist of Auschwitz was once again the Weekly E-Book Ranking number one, scoring its 12th pole—one more week, and its haul of number ones will finally match its 13 runner-up places. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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What were D.C. residents reading during the government shutdown? A book popular with job-seekers, a memoir by a Muslim-American Olympic fencer, and a cookbook–turned–Netflix series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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“We couldn’t imagine a more ideal person to serve as National Library Week honorary chair,” said American Library Association President (ALA) Loida Garcia-Febo, in a statement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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Michael Mosley’s The Fast 800 (Short) has claimed a second week as the UK Official Top 50 number one—though only just. At 17,373 copies sold through the Nielsen BookScan Total Consumer Market, The Fast 800 has shifted the lowest volume for a number one in nearly two years—and beat Tom Kerridge’s... Continue reading at The Bookseller
[ The Bookseller | 2019-01-23 00:00:00 UTC ]
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The London Book Fair's annual London Book and Screen Week events include a cooking demonstration, films, and onstage discussions. The post London Book Fair Announces Programming for March’s Book and Screen Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-21 00:00:00 UTC ]
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RH invests in a young paleobiologist, Kate DiCamillo takes her latest to Candlewick, Eve Ensler sells a title about “abuse and atonement,” and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
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This week: a Kafkaesque suburban horror story, plus Stephanie Land's memoir about the struggles she faced as a young single mother living in poverty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
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Katherine Arden concludes her Winternight Trilogy with ‘Winter of the Witch.’ Plus Ruta Sepetys’s lauded 'Between Shades of Gray’ heads to the big screen with a new title, and Kamala Harris debuts with two titles, a memoir and a picture book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
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Among the week's headlines: Librarians prepare to gather in Seattle for the 2019 ALA Midwinter Meeting; The U.K. Society of Authors threatens to sue the Internet Archive; And, some Kansas residents want to remove LGBT-themed books from the children's section of the library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
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First Day Back follows Jason Weems as he recovers from the mid-show asthma attack that nearly killed him. Plus: here comes the story of the HurricaneFacebook is the latest company looking to take a chunk of the burgeoning audio market. Its Live Audio feature will allow broadcasters to stream... Continue reading at The Guardian
[ The Guardian | 2019-01-18 00:00:00 UTC ]
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Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-14 00:00:00 UTC ]
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