Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-13 04:01:37 UTC ]
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Even as the UK's Publishers Association opens its 'Love Audio' campaign, London hasn't taken the cue from Brussels and dropped its VAT rate on audiobooks. The post UK Opens Third Annual ‘Love Audio’ Week, Not Loving VAT on Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-10 11:56:26 UTC ]
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Karen Kilgariff and Georgia Hardstark have the #1 book in the country with ‘Stay Sexy & Don’t Get Murdered.’ Plus South Carolina favorite Dorothea Benton Frank returns with ‘Queen Bee,’ and journalist Tony Horwitz’s ‘Spying on the South’ makes its list debut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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This week: new books from Clive Cussler and Jennifer Weiner, plus a very creepy novel about a creative writing M.F.A. program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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Viking buys a memoir from a sexual assault victim, Putnam wins the follow-up from 'Adulting' author Kelly Williams Brown, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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News director named on a warrant by the AFP but at least that redirected staff anger for a day. Plus: News Corp exodusWhen the Australian federal police swept into Ultimo with a search warrant for ABC news on Wednesday it was a mixed blessing for news director Gaven Morris.Morris’s name was on... Continue reading at The Guardian
[ The Guardian | 2019-06-07 01:26:26 UTC ]
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Entertainment Monthly Meredith Corp. announced Thursday a "reimagining" of its 29 year-old magazine Entertainment Weekly, reducing its print edition's frequency to monthly in favor of heavier investment in its online platforms (though it will retain the Entertainment Weekly name) and replacing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-06 18:49:55 UTC ]
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In this week's pictures round-up a fan wins a one-off gold edition of Thomas Harris' latest thriller Cari Mora, while PRH UK raise over £12k for charity and Macmillan Kids supports black British illustrators trying to make it in the industry. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 12:53:00 UTC ]
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Amazon Original Stories buys Mindy Kaling’s bite-size essays, Random House announces a date for Jim Mattis’s book, Feiwel and Friends falls for the Jonas Brothers, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Fox News host Mark R. Levin has the #1 book in the country with ‘Unfreedom of the Press.’ Plus ‘Make Your Bed’ author William H. McRaven returns with ‘Sea Stories,’ and the end of HBO’s ‘Game of Thrones’ spells strong sales for George R.R. Martin’s books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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This week: the astounding new science of how animals find their way, plus a nail-biting, stay-up-all-night thriller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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The #1 book in the country is ‘Howard Stern Comes Again, by the eponymous shock jock. Plus NSFW self-help guru Mark Manson returns with ‘Everything Is F*cked,’ and Dean Koontz closes out his Jane Hawk thriller series with ‘The Night Window. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Former UN ambassador Susan Rice pens a memoir for S&S, the cocreator of Mooncakes makes her solo debut, Crown inks a deal with Rachel Maddow, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Court hears that actor offered to settle for $50,000 and an apology but never heard back from News CorpGeoffrey Rush will receive $2.9m in damages from Sydney’s Daily Telegraph after a series of articles accusing the Oscar-winning actor of “inappropriate behaviour” towards a female actor.On... Continue reading at The Guardian
[ The Guardian | 2019-05-23 07:14:44 UTC ]
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ByteDance, the owner of the Vine-like social media app TikTok, might challenge Spotify with a paid streaming service in emerging markets, according to Bloomberg. It could introduce an app (not named after TikTok), in several non-first-world countries... Continue reading at Engadget
[ Engadget | 2019-05-21 11:15:00 UTC ]
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ByteDance is looking to target territories where traditionally paid streaming music services haven’t caught on. Unless you’ve been living under a rock, or don’t have or know a teenager, you’re probably aware that the hottest social media app on the planet right now is TikTok. Well, now the app’s... Continue reading at Fast Company
[ Fast Company | 2019-05-21 06:07:11 UTC ]
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This week: a scientist’s race to save her husband from a deadly superbug, plus a shiver-inducing Icelandic thriller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-17 04:00:00 UTC ]
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Among the week's headlines: Richard Ford is honored by the Library of Congress; Sari Feldman reflects on her career; and the 'random' things you can borrow from a public library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-17 04:00:00 UTC ]
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S&S lays down six figures for a YA debut, Dutton buys four new titles, Abrams goes for a graphic depiction of Guantanamo, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-17 04:00:00 UTC ]
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Publishers and booksellers are marking Mental Health Awareness Week by holding morning mindfulness sessions, sharing advice from their authors and hosting talks on wellbeing. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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