Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

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Rachel Abbott tops first Amazon weekly UK chart

Amazon has begun releasing weekly UK book charts showing fiction and non-fiction bestsellers based on sales and reads, representing the first time print and digital sales have been recorded together. Continue reading at The Bookseller

[ The Bookseller | 2019-07-24 08:58:07 UTC ]
More news stories like this | News stories tagged with: #digital sales #uk book

Five Weeks in Rimbun Dahan, by Dipika Mukherjee

Cultural Cross Sections Dipika Mukherjee A writer travels from Chicago to a residency in rural Malaysia, where part of her novel-in-progress is set. While encountering the many living creatures who surround her and making progress on her work, she... Continue reading at World Literature Today

[ World Literature Today | 2019-07-23 13:14:38 UTC ]
More news stories like this | News stories tagged with: #bookshop

What's on TV this week: 'Another Life'

This week we're loaded with new stuff to watch on streaming, including Katee Sackhoff in a new non-Battlestar Galactica science fiction series, Another Life. Also new on Netflix this week is The Great Hack, a documentary focusing on the Cambridge Ana... Continue reading at Engadget

[ Engadget | 2019-07-23 02:28:00 UTC ]
More news stories like this | News stories tagged with: #science fiction

PW Picks: Books of the Week, July 22, 2019

This week: the latest from Laura Lippman, plus understanding the new rules of language. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #laura lippman

Book Deals: Week of July 22, 2019

Random House buys a children’s book from Jimmy Kimmel, Sourcebooks lands a buzzy thriller by an indie bestseller, Atria spends six figures on a literary debut, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #jimmy kimmel #sourcebooks lands #buzzy thriller #indie bestseller #atria spends #literary debut #notable book #children’s book #random house

The Week in Libraries: July 19, 2019

Ahead of Robert Mueller's testimony next week, the DPLA issues an upgraded free e-book edition of the Mueller Report; for a seventh straight year, digital audio sales show robust sales growth; and, the Little Free Library project hires a new executive director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #robert mueller #mueller report #e-book

This Week's Bestsellers: July 22, 2019

Buzzed about crime novelist Adrian McKinty debuts at #10 in hardcover fiction with ‘The Chain.’ Plus Lisa Taddeo’s ‘Three Women’ draws avid attention, and a pair of baseball titles swing for the fences. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover fiction #lisa taddeo

Book Deals: Week of July 22, 2019

Nielsen Book and Rakuten OverDrive Named Supporters of the UK’s Libraries Week

Both the United States-based Rakuten OverDrive and the UK-based Nielsen Book are named today as new partners for CILIP in Libraries Week 2019. The post Nielsen Book and Rakuten OverDrive Named Supporters of the UK’s Libraries Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-17 08:10:12 UTC ]
More news stories like this | News stories tagged with: #libraries week #nielsen book #libraries

For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
More news stories like this | News stories tagged with: #call saul #bbc america #anthony bourdain #cast members #true detective #original shows #limited series #prime video #marvelous mrs #pearson #nielsen

Nielsen Book to sponsor Libraries Week in two-year CILIP partnership

Nielsen Book has joined forces with library and information association CILIP to sponsor its reading campaign alongside National Libraries Week in a new two-year partnership. Continue reading at The Bookseller

[ The Bookseller | 2019-07-16 17:15:51 UTC ]
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Book Deals: Week of July 15, 2019

Pamela Dorman pays up for a debut novel by a former publicity director at Penguin Books Canada, and Princeton University Press lands a big book on the gender pay gap in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #publicity director #notable book #big book #debut novel

The Week in Libraries: July 12, 2019

The digital content market for libraries is about to get even more unsettled; Elsevier cuts off researchers at the University of California; and librarians gear up for the 2020 census. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #librarians gear #libraries #digital content

This Week's Bestsellers: July 15, 2019

Mo Willems has the #5 book in the country with 'The Pigeon Has to Go to Schooll!' Plus we look at books that got a boost around the July 4 holiday, and notable debuts of the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mo willems ##5 book

PW Picks: Books of the Week, July 15, 2019

This week: Colson Whitehead's new novel, plus George Takei's new graphic memoir. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #colson whitehead #george takei #graphic memoir

Hot Key snaps up Carnegie winner Acevedo in six-figure three-book pre-empt

Bonnier imprint Hot Keys has signed CILIP Carnegie winning and New York Times bestselling author Elizabeth Acevedo in a six-figure three-book pre-empt. Continue reading at The Bookseller

[ The Bookseller | 2019-07-10 16:22:25 UTC ]
More news stories like this | News stories tagged with: #bestselling author #bonnier

Another Blue Bell ice cream licker: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today This summer’s gross-out viral video—which showed a Texas teenager opening a... Continue reading at Advertising Age

[ Advertising Age | 2019-07-09 10:00:00 UTC ]
More news stories like this | News stories tagged with: #york magazine #entire issue #corporate america #death threats #forwarded email #nielsen

PW Picks: Books of the Week, July 8, 2019

This week: a swampy urban legend, plus Silicon Valley and the remaking of America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #silicon valley

Book Deals: Week of July 8, 2019

Scribner buys two from Clay Risen, Seema Yasmin sells her second book in two months, and a Riverdale star goes to Wednesday in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #scribner buys #notable book