Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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What to do in L.A.: 5 book talks for the week ahead include Demi Moore discussing her memoir 'Inside Out' and Jonathan Safran Foer on 'We Are the Weather.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-20 20:19:53 UTC ]
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Among the week's headlines: As Banned Books Week kicks off, the DoJ sues Edward Snowden over his just-published memoir; NPR reports on how a Colorado library is seeking to help its local town's news operation; and rave reviews for a new Queens Public Library building, which opens next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Knopf lands the duo behind the Paris climate agreement, William Morrow buys a novel about an American con woman, Plume invests in a series about female stars of the Democratic party, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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This week: new books from Ta-Nehisi Coates, Ann Patchett, Patti Smith, Chris Ware, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Margaret Atwood’s ‘The Testaments’ and Stephen King’s “The Institute’ are the top-selling books in the country; each moved more than 100,000 print units in its first week on sale. Other new releases include the memoir ‘The Education of an Idealist’ by Samantha Power and ‘She Said’ by... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Dermot O’Leary and Nick East celebrate the lastest installment in their Toto the Ninja Cat series in this week's pictures round-up, while debut authors Christina Dalcher and Lorna Cook pick up awards. Continue reading at The Bookseller
[ The Bookseller | 2019-09-20 03:59:15 UTC ]
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Margaret Atwood’s The Testaments (Vintage) has soared into the UK Official Top 50 number one spot, with 103,177 print copies sold in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2019-09-17 01:57:31 UTC ]
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Among the week's headlines, ALA seeks to raise public awareness about e-books; a look at Temple University's new library; and how a New Jersey library will benefit from a hidden treasure that had been hanging in plain sight for 60 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Amy Einhorn spends big for a new novel by the author of 'American Dirt,' S&S nabs the debut by an up-and-coming PRH editor, Sourcebooks touts its own debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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‘Dr. Seuss’s Horse Museum’ is the #9 book in country, and one of three new titles at the top of our picture book list. Plus ‘This Tender Land’ sells well in the Land of Ten Thousand Lakes, and debut novel ‘The Secrets We Kept’ gets the nod from Reese’s Book Club. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Once again, T M Logan's The Holiday cruised into the Weekly E-Book Ranking number one, for a fourth week in total. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 20:40:02 UTC ]
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Author Adele Parks scales a skyscraper for charity in this week's pictures round-up, while Margaret Atwood celebrates the launch of The Testaments at Waterstones Piccadilly. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 14:25:29 UTC ]
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PEN America launches their "Literature Locked Up" program for Banned Books Week in support of ending prison book banning. Continue reading at Book Riot
[ Book Riot | 2019-09-12 13:15:15 UTC ]
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Hearst Autos used an old school marketing method this week to tout its new look, with an eye-catching newsstand pop-up plopped in the middle of New York Fashion Week. Execs began rolling out Hearst Autos' new look, which is intended to "simplify" the brand, in June, said chief marketing officer... Continue reading at AdWeek
[ AdWeek | 2019-09-11 15:07:03 UTC ]
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Four devotionals, including Sarah Young’s classic 2004 ‘Jesus Calling,’ made the top 10 on PW’s Religion Nonfiction bestsellers list; 'Overcomer' tops as the new film of the same name debuts in theaters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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#takes #1
Penguin Random House has announced a star-studded cast including "Fleabag" and "Game of Thrones" actors to narrate a new series of 50 Penguin Classics audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 22:34:58 UTC ]
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Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-10 07:00:00 UTC ]
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Medium may get Instapaper-like capabilities in the future if the company decides to roll out a feature it's currently testing. App researcher Jane Manchun Wong has discovered that the online publishing platform is testing a "Save to Medum" option aft... Continue reading at Engadget
[ Engadget | 2019-09-06 13:22:00 UTC ]
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Back in May, I signed an embargo agreement on behalf of my bookstore stating that I would “ensure that [The Testaments by Margaret Atwood] is stored in a monitored and locked, secured area and not placed on the selling floor prior to the on-sale date.” The idea behind such agreements is that... Continue reading at Electric Literature
[ Electric Literature | 2019-09-06 11:00:49 UTC ]
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