Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Weidenfeld & Nicolson has snapped up a “glowing-hot” debut from Niamh Campbell in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 07:46:00 UTC ]
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The debut novel ‘A Kindness,’ which literary agent Helen Heller received a little over a week ago after responding to an unsolicited pitch letter, is gaining pre-Frankfurt Book Fair buzz after being preempted in the U.S. by Pamela Dorman for high six figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-10 04:00:00 UTC ]
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HQ has snapped up the follow up to self-help bestseller Ten to Zen (Bluebird) by psychotherapist Owen O’Kane, which promises to be a "therapist in your pocket". Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 01:39:22 UTC ]
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Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller
[ The Bookseller | 2019-10-06 18:00:32 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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Harmony picks up a nonfiction book on nonmonogamy by a Bustle editor for six figs, Knopf buys a novel by Jim Carrey, and Doubleday takes a title from Bill Gates on climate change in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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Journalist and cultural critic Ta-Nehisi Coates has the #1 book in the country with his fiction debut, ‘The Water Dancer.’ Plus Jonathan Van Ness of ‘Queer Eye’ goes ‘Over the Top’ and lands the #9 book overall, and Ann Patchett returns with ‘The Dutch House,’ #5 in hardcover fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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A federal court delivers a mixed decision on net neutrality; OCLC hosts its annual Library Futures Conference; and library supporters continue to hammer Macmillan over its e-book embargo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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David Mitchell reads from his new novel Utopia Avenue (Sceptre) in this week's pictures round-up, while BookTrust hosts a free event for aspiring writers and illustrators at CLPE. Continue reading at The Bookseller
[ The Bookseller | 2019-10-03 21:53:12 UTC ]
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The Association of University Presses has announced the theme for this year’s University Press Week, which runs from Sunday, November 3 through Saturday, November 9: “Read. Think. Act.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
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If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Eisner Award–winner Raina Telgemeier has the #1 book in the country with the middle grade graphic memoir ‘Guts.’ Plus Jacqueline Woodson’s third adult novel, ‘Red at the Bone,’ lands in hardcover fiction, and Joe Abercrombie launches the Age of Madness series with ‘A Little Hatred.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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Teen climate activist Greta Thunberg sells her story, Ian McEwan unveils a Brexit novella, Bloomsbury buys the sophomore novel by the author of 'Dr. Strange & Mr. Norrell,' and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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This week's pictures round-up features the World Book Day 2020 list reveal at #KidsConf19, Nicola Sturgeon at Bloody Scotland and publishers at the global climate strike. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 15:15:11 UTC ]
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For the Record, the former PM’s account of his time in office sold close to 21,000 copies in its first week, behind Margaret Atwood’s The Testaments, which topped 100,000Almost 21,000 people rushed out to buy a copy of David Cameron’s memoir in its first week on sale, placing it second on the... Continue reading at The Guardian
[ The Guardian | 2019-09-24 14:00:06 UTC ]
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Reflecting on the ways that we “softly” censor books for young readers by the titles we recommend in the bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-23 12:00:51 UTC ]
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