Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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The Thames riverbed proves to be inspirational for former publishing professional Lara Maiklem in a book that’s part memoir, part ode to a love of mudlarking. Continue reading at The Bookseller
[ The Bookseller | 2019-08-10 17:26:35 UTC ]
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#publishing professional
#part memoir
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Toni Morrison, Nobel Laureate and author of Beloved, has died at the age of 88, her publisher Knopf has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2019-08-06 11:43:53 UTC ]
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Sir Quentin Blake is releasing a series of 20 large format books of drawings over the course of a year in a project distributed through Thames & Hudson. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 10:57:28 UTC ]
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Journalist Tom O’Neill uncovers disturbing new details about the 1969 crime and its aftermath. Continue reading at The Washington Post
[ The Washington Post | 2019-08-01 21:02:12 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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#media partners
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
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The tech giant had second quarter revenue of $63 billion, while net income rose to $2.6 billion from $2.5 billion in last year's second quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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Andrea Camilleri, author of the Inspector Montalbano series, has died at the age of 93. Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 02:58:54 UTC ]
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Hodder Education’s group business operations manager Alyssum Ross is departing the firm after 20 years, as part of a restructure. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 02:55:59 UTC ]
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The most prolific man in letters, James Patterson, has bestowed upon 20 UK booksellers the Young Bookseller Special Achievement Award in recognition of their “talent and extraordinary contribution to the bookselling industry.” Bestselling author/philanthropist Patterson (whose has sold somewhere... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-11 16:06:23 UTC ]
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week
[ Media Week | 2019-06-26 08:28:48 UTC ]
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The young heroine of Dylan Meconis’s graphic novel “Queen of the Sea” learns how suddenly, and ruthlessly, fortune can turn a queen into a pawn. Continue reading at The New York Times
[ The New York Times | 2019-06-25 19:52:06 UTC ]
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