Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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In terms of digital disruption, magazines were far from the only form of traditional media upended by the rise of the internet over the past two decades. So as a relatively small fish in a rather large and well-funded pond of publications covering the music industry—a space that's undergone its... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-17 20:45:42 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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#digital publishing
#editorial content
#print media
DK has acquired The Seven-Minute Body Plan by personal trainer and YouTube star Lucy Wyndham-Read. Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 10:46:04 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Executive vice president and publisher of Random House Susan Kamil, who published Salman Rushdie, Ta-Nehisi Coates, Elizabeth Strout, Sophie Kinsella, and Ruth Reich, among many others, died this weekend from complications relating to lung cancer, the AP reports. Random House president Gina... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-09 14:26:02 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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Chicken House has pre-empted the YA novel Unpregnant by debut authors Jenni Hendriks and Ted Caplan. Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 12:03:55 UTC ]
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The Toronto International Film Festival opens this year with Once Were Brothers, a documentary based on Robbie Robertson's memoir directed by a 26-year-old Canadian filmmaker. The doc's opening spot signifies the rising caché of music... Continue reading at CBC
[ CBC | 2019-09-05 08:00:00 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Terrance Dicks, children’s author and writer of numerous Doctor Who novels and episodes, has died at the age of 84. Continue reading at The Bookseller
[ The Bookseller | 2019-09-02 00:08:34 UTC ]
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The small indie press boom is among us. In both 2017 and 2018, a whopping 40% or more of the National Book Awards longlists included titles from university and independent presses. It’s an exciting time for small presses— never before have there been so many diverse books in the mainstream... Continue reading at Electric Literature
[ Electric Literature | 2019-08-29 11:00:48 UTC ]
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Penguin Random House's parent company Bertelsmann has reported its highest first half for 12 years with €8.6bn group revenues, with PRH’s successful performance attributed to “strong bestsellers, high growth rates in audio formats, and acquisitions”. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 03:19:02 UTC ]
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Susan Lewis' One Minute Later (HarperCollins) has held the Amazon Charts Most Sold number one for Fiction for a second week, as Rosie Walsh's The Man Who Didn't Call (Mantle) leapt five places into second place. Continue reading at The Bookseller
[ The Bookseller | 2019-08-21 10:06:24 UTC ]
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Tributes have been paid to Richard Booth, after the self-styled King of Hay died aged 80. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 21:10:20 UTC ]
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Dr David Cohen, founder of the eponymous £40,000 literature prize, has died aged 89. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 10:03:11 UTC ]
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Tupelo Hassman’s follow-up to “Girlchild” has a lighter touch and a more hopeful message. Continue reading at The Washington Post
[ The Washington Post | 2019-08-17 12:00:00 UTC ]
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When I first joined a workshop in 1994, American literary fiction was dominated by and continually lauded a “quiet” kind of writer, one often influenced by J.D. Salinger, Ernest Hemingway, or Raymond Carver. I loved literary fiction—I’d been reading, writing, and submitting it since high school.... Continue reading at Electric Literature
[ Electric Literature | 2019-08-16 11:00:22 UTC ]
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Tributes have been paid to Gay’s The Word bookshop co-founder Jonathan Cutbill, who has passed away aged 82 after a period of ill health. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 17:00:19 UTC ]
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To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
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