Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Charles Sprawson, author of celebrated swimming memoir Haunts of the Black Masseur (Vintage), has died. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 07:22:55 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
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French publisher Gallimard has announced that it will stop marketing the personal diaries of author Gabriel Matzneff, and recall the latest volume L’Amante de l’Arsenal, published in November. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 15:44:12 UTC ]
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Elizabeth Wurtzel, author of bestseller Prozac Nation (Quartet), has died at the age of 52. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 14:09:30 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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In her debut novel, Reid weaves together the story of a babysitter experiencing a quarter-life crisis and the tale of her privileged employer. Continue reading at The Washington Post
[ The Washington Post | 2020-01-07 00:07:56 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Penguin Random House has confirmed the death of Sonny Mehta, editor in chief of Knopf and chairman of the Knopf Doubleday Publishing Group. Mehta died yesterday (30th December) in Manhattan at the age of 77, from complications from pneumonia. Continue reading at The Bookseller
[ The Bookseller | 2019-12-30 16:18:01 UTC ]
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Writer and artist Alasdair Gray has died aged 85 with the trade paying tribute to the "cultural trailblazer" and his "forward-looking vision". Continue reading at The Bookseller
[ The Bookseller | 2019-12-29 14:08:36 UTC ]
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Two related events shaped the last 10 years in science fiction and fantasy—the most transformative we've seen in the history of the genres. Continue reading at Wired
[ Wired | 2019-12-29 14:00:00 UTC ]
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US romance novelist Johanna Lindsey has passed away at the age of 67, it has been announced. Continue reading at The Bookseller
[ The Bookseller | 2019-12-23 19:54:52 UTC ]
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Let's start off 2020 right with the best book club books! Some were published in 2019, while others are upcoming releases to get on your library holds list. Continue reading at Book Riot
[ Book Riot | 2019-12-20 11:35:22 UTC ]
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Few gifts say I didn’t know what to get you like candles or gift cards. And for about the same price as that throw blanket or wine you were planning to wrap, an audiobook can make you the hero of any gift exchange (and they’re even easier to wrap than books). Choosing books for other […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-18 09:48:15 UTC ]
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A few years ago, investors were eager to throw money at digital media startups. Not anymore. But there are some Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-16 15:51:10 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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These are the best books to gift this holiday season, according to book lovers on Goodreads. Continue reading at The Huffington Post
[ The Huffington Post | 2019-12-13 17:33:40 UTC ]
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Author and You Magazine books editor Kate Figes has died from cancer at the age of 62. Figes wrote two novels and six works of non-fiction, including 2018’s On Smaller Dogs and Larger Life Questions (Virago) which dealt with subjects including the diagnosis that her breast cancer had metastasised. Continue reading at The Bookseller
[ The Bookseller | 2019-12-10 01:54:33 UTC ]
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In our digital age, libraries are spaces for community and connection. The new State Library Victoria proves libaries have an exciting future. Continue reading at The Conversation
[ The Conversation | 2019-12-08 18:49:50 UTC ]
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