Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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We're bringing you the 20 best Kindle books for kids. All are either free for all or free with a Kindle Unlimited subscription. Continue reading at Book Riot
[ Book Riot | 2020-06-12 10:33:52 UTC ]
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Publishers considering transforming their businesses from print first or print-centric to digital first or digital-centric should begin by asking lots of people a simple question: what would you like to be able to do that you can’t do now? Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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Cambridge University Press has revealed that its collection of online essays about coronavirus, Cambridge Reflections: Covid-19, has attracted 44,000 visitors in the month since it launched. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 09:01:30 UTC ]
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It’s been just over 45 years since the publication of Aiiieeeee!, a groundbreaking and trailblazing anthology that established the category of Asian American literature. Since then, we’ve seen the amalgamation of great organizations centering around Asian American Pacific Islander literature,... Continue reading at Electric Literature
[ Electric Literature | 2020-05-29 11:00:00 UTC ]
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A look at the novels and nonfiction that can transport you to faraway places ? without ever leaving home. Continue reading at The Washington Post
[ The Washington Post | 2020-05-28 13:34:57 UTC ]
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Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday
[ Digiday | 2020-05-28 01:23:59 UTC ]
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If you think lit fic endings are all sorrow or question marks, think again. Here are some happy literary fiction books that will leave you hopeful. Continue reading at Book Riot
[ Book Riot | 2020-05-21 10:34:27 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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Book events worldwide are on hold, but Afrolit Sans Frontieres uses social media to host frank discussions around writing, creativity, sex and violence. Continue reading at The New York Times
[ The New York Times | 2020-05-14 14:18:46 UTC ]
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The novel revisits Sandy Stern, a character Turow first introduced in his debut, 1987’s “Presumed Innocent.” Continue reading at The Washington Post
[ The Washington Post | 2020-05-12 15:18:02 UTC ]
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You know what they say: April showers bring May books. Here’s today’s brand-new batch coming to (virtual) bookstores near you. Consider this a friendly reminder that it’s never a bad idea to support your local indie. * Samantha Harvey, The Shapeless Unease (Grove Press) “This memoir churns deep... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-12 13:45:17 UTC ]
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Sink into an excellent adult book for YA readers with these must-read crossover books featuring the themes you love in YA literature. Continue reading at Book Riot
[ Book Riot | 2020-05-11 10:33:44 UTC ]
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As the Covid-19 pandemic enters its second month, these images capture booksellers continuing to adapt to a shifting retailing landscape. Some states are relaxing restrictions on business, while others remain locked down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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What would a comics anthology following the progression of vampire lore from the ancient world to modern takes look like? Find out here. Continue reading at Book Riot
[ Book Riot | 2020-05-06 10:35:39 UTC ]
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“Old Lovegood Girls” is a richly layered novel based on a lifetime of reflection on friendship and storytelling. Continue reading at The Washington Post
[ The Washington Post | 2020-05-05 15:32:45 UTC ]
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The future may be uncertain, but one thing we can always count on is the bunch of new books that come into the world every Tuesday. Welcome, friends. * Emma Straub, All Adults Here (Riverhead) “Straub cements her status as a master of the domestic ensemble drama.” –TIME Percival... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-05 13:27:20 UTC ]
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Have a quick bite of these excellent small press short story collections and anthologies sampling a wide variety of genres, themes, and perspectives. Continue reading at Book Riot
[ Book Riot | 2020-05-05 10:34:09 UTC ]
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