Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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#brand identity
There’s no denying that this is a rough—if not catastrophic—year for many businesses, from mom-and-pop-run local eateries to huge corporations like Macy’s. But as the Washington Post noted, a national array of bookstores and readerly good-will has helped Bookshop.org raise millions for indie... Continue reading at Electric Literature
[ Electric Literature | 2020-10-28 11:00:00 UTC ]
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Faber has triumphed in a four-way auction for Felix Ever After, Kacen Callender's "voice-driven" YA novel about a transgender teen grappling with identity and self-discovery while falling in love for the first time. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 08:59:47 UTC ]
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The essays outline how a tactical affect upholds the status quo of white privilege and power. Continue reading at The Washington Post
[ The Washington Post | 2020-10-16 11:26:39 UTC ]
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British publisher and writer Tom Maschler–who published authors including Joseph Heller and Gabriel García Márquez, and who masterminded the Booker Prize–has died aged 87. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 18:12:55 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Scribner is to publish The Decameron Project, an anthology of 29 stories about a modern plague, written by authors including Margaret Atwood, Andrew O’Hagan, Colm Tóibín, Kamila Shamsie, Rachel Kushner and David Mitchell. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 08:28:47 UTC ]
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Legendary British-American media figure was behind major investigations including exposure of thalidomide scandalSir Harold Evans, the legendary editor whose 70-year career as a hard-driving investigative journalist, magazine founder, book publisher and author made him one of the most... Continue reading at The Guardian
[ The Guardian | 2020-09-24 04:24:29 UTC ]
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'The Meaning of Mariah Carey,' the pop star's tell-some memoir, sparkles and entertains and explains its subject, despite a few too many I-don't-know-hers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-09-23 15:38:47 UTC ]
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Jennifer Nansubuga Makumbi’s Uganda-set novel follows a girl caught between tradition and her rebellious urges. Continue reading at The Washington Post
[ The Washington Post | 2020-09-22 08:24:52 UTC ]
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The Northern Irish author was best known for his story of Little Nutbrown Hare and Big Nutbrown Hare, which sold more than 50m copiesSam McBratney, the author of the bestselling picture book Guess How Much I Love You, has died at the age of 77.The Northern Irish author died on 18 September, his... Continue reading at The Guardian
[ The Guardian | 2020-09-21 14:12:28 UTC ]
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Tributes have been paid to “amazing” fantasy author Terry Goodkind, best known for the 17-volume Sword of Truth series, after he passed away aged 72. Continue reading at The Bookseller
[ The Bookseller | 2020-09-18 10:12:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Hanif Kureishi writes introduction to book edited from 120 hours of conversations from the Let It Be sessions, in tandem with Peter Jackson documentaryThe first official Beatles book since seminal Anthology in 2000 is to be published in August 2021.The Beatles: Get Back will tell the story of... Continue reading at The Guardian
[ The Guardian | 2020-09-16 13:00:23 UTC ]
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The story collection is a departure for the beloved writer best known for his Easy Rawlins mysteries. Continue reading at The Washington Post
[ The Washington Post | 2020-09-15 12:00:00 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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This past weekend was Independent Bookstore Day! I hope you used it as an excuse to buy all the books your beautiful nerd heart desired. (Me? Yes, despite the fact that I had frequented two of my favorite indies the weekend prior, I returned to my local Greenlight for a copy of this year’s... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-01 13:45:29 UTC ]
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Penguin Random House Children's UK has acquired two new books from Instagram parenting star Daisy Upton, known to her 180,000 followers as "Five Minute Mum". Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 05:40:56 UTC ]
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Hiaasen’s satirical narrative wanders around a bit randomly, but with all the lovingly biting detail there isn’t a page here that flags. Continue reading at The Washington Post
[ The Washington Post | 2020-08-22 11:00:00 UTC ]
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#trump era