Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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'A diverse range of themes' and experimentation with form are reflected in the 2020 longlist announced by the jury of the German Book Prize. The post German Book Prize Jury Names 20 Novels to Its 2020 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-18 12:59:15 UTC ]
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Since the killing of George Floyd in late May, the book publishing industry, overwhelmingly white at every level, seems to have reached a period of reckoning about its own history of exclusionary hiring practices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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While recent efforts are encouraging, publishing needs to establish permanent methods to give people of color more opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Betty Rowlands, dubbed the “queen of cosy crime” by publisher Bookouture, has died at the age of 96. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 05:46:55 UTC ]
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Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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With double-digit increases in all but one category, unit sales of print books rose 20.2% in the week ended July 25, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Quarto's revenues fell by 17% year on year in the first half of 2020, hit by the coronavirus pandemic, but UK c.e.o. Polly Powell has hailed a good trade performance for her side of the business. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 11:49:36 UTC ]
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Reading is a great way to fill this newfound free time we all have and Amazon’s newest deal on the Kindle Paperwhite can make it easier to do so. The Kindle Paperwhite is on sale right now for $100, which is $20 off its normal price, and you can get... Continue reading at Engadget
[ Engadget | 2020-07-20 17:46:44 UTC ]
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This week, we highlight new books from Colin Dickey, Fiona Davis, and Kristin Harmel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-17 04:00:00 UTC ]
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Hanover Square Press buys a memoir from a Daily Beast editor for six figures, Andrew McCarthy sells a memoir about his Brat Pack days to Grand Central, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-17 04:00:00 UTC ]
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Silvia Moreno-Garcia’s ‘Mexican Gothic’ lands on our fiction list, while her protagonist vies for a spot on the best dressed list. Plus Renée Abdieh enjoys her place in the sun with ‘The Damned,’ and the Disney Plus debut of ‘Hamilton’ gives related books another shot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-17 04:00:00 UTC ]
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Storybound is a radio theater program designed for the podcast age. Hosted by Jude Brewer and with original music composed for each episode, the podcast features the voices of today’s literary icons reading their essays, poems, and fiction. In this week’s episode, Stephanie Danler reads an... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-14 08:48:18 UTC ]
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Yale University Press will publish the English translation of Bernard-Henri Lévy’s The Virus in the Age of Madness. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 02:19:04 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Literary agent Felicity Bryan has died, aged 74. She died on Sunday (June 21st) at her home in Kidlington "as she had wished", according to a statement from her family. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 06:13:43 UTC ]
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President and CRO, Rich Routman, talks to Folio: about his company's ascent as a technology and media company and where publishing should go from here. The post Inside Minute Media’s Bold Ambitions as a Tech/Publishing Company appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-18 16:54:52 UTC ]
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Spanish author Carlos Ruiz Zafón, whose novels include bestseller The Shadow of the Wind, has died at the age of 55. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 16:39:13 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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