Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Author and conservationist Jacqueline Rohen, whose debut novel How to Marry Your Husband is published by Arrow this month, has died suddenly at her home in Uganda. Continue reading at The Bookseller
[ The Bookseller | 2020-05-04 07:16:06 UTC ]
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A rare benefit of COVID-19, the UK's government finally–and suddenly–has wiped out the market's punishing tax on digital publications. The post Coronavirus Update: The UK Scraps Its 20-Percent VAT on Digital Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-30 16:03:25 UTC ]
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Looking back and charting changes in a business as multi-faceted and all-encompassing as children’s books is a tricky business. Given that the peak titles from the past last a very long time while most titles fade away fairly fast and the least successful disappear surprisingly completely it is... Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 19:37:34 UTC ]
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The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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Publishing industry sales had a nice start to 2020, rising 3.5% through February, according to AAP's StatShot program. Sales of adult books were up 2.9%, and sales in the children/young adult rose 6.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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Publishers are seeing a surge in e-book and audio sales of up to 25% as readers escape the lockdown with feel-good fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 02:30:27 UTC ]
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ITS Certified Coach Janine Giovanni gives useful advice into the best way to deal with being furloughed during the lockdown Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 15:33:41 UTC ]
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Bob Loomis, who began his career as an editor at Random House when company founders Bennett Cerf and Donald Klopfer were still running the publisher, died April 19 at age 93. Loomis retired from Random House in 2011. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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The #1 book in the country is ‘Magnolia Table, Vol. 2’ by Joanna Gaines, who held a shelter-in-place “book signing” on launch day. Plus Oprah Book Club pick ‘Hidden Valley Road’ by Robert Kolker lands at #5 in hardcover fiction, and Marie Kondo helps readers find the ‘Joy of Work’—at home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-18 04:00:00 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Avon buys a new one by Erin Sterling after a six-house auction; Little, Brown preempts a debut middle grade novel; and the sequel to a picture book classic lands at Candlewick. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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These twenty great free Kindle books are available to read free on your Kindle through Prime, Unlimited, sales, or your local library's ebook collection. Continue reading at Book Riot
[ Book Riot | 2020-04-15 10:35:32 UTC ]
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These 20 feel-good science fiction books will suit different tastes and moods, but they’re all comfort food of some variety. Continue reading at Book Riot
[ Book Riot | 2020-04-14 10:34:55 UTC ]
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This week, we highlight new books from Marcia Clark, Molly Tanzer, and Camilla Bruce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-13 04:00:00 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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The Soviet Union’s fall shapes the Russian leader’s espionage aims, Gordon Corera writes. Continue reading at The Washington Post
[ The Washington Post | 2020-04-10 12:00:00 UTC ]
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While schools are closed nationwide due to the pandemic, educational companies and publishers are rushing to offer digital resources for educators and families. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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Talbot Mundy’s “The Nine Unknown,” a 1920s occult thriller, is among several literary gems now in the public domain. Continue reading at The Washington Post
[ The Washington Post | 2020-04-07 14:00:00 UTC ]
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