Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Bliss is rare these days. Enjoy it. For me, that means burying myself in twenty-year-old manga to get through the day. Continue reading at Book Riot
[ Book Riot | 2021-01-28 11:37:00 UTC ]
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Tributes have been paid to US author Sharon Penman, a “giant” of historical fiction, who has passed away at the age of 75. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 04:51:02 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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Tributes have been paid to award-winning novelist, poet and pathologist David Wheldon following his unexpected death at the age of 70. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 07:06:47 UTC ]
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Australian novelist Janet Woods has died at the age of 81, the Kate Nash Literary Agency has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2021-01-17 12:41:28 UTC ]
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Notorious fake journalist and target of deadly vegan milkshakes Andy Ngo has a new book coming out called “something something Antifa is under your bed” or some shit; after a small protest yesterday at Powell’s Bookstore in Portland, Oregon (where Ngo is from), the store—which is one of the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-12 15:29:06 UTC ]
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Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek
[ AdWeek | 2020-12-29 12:00:28 UTC ]
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From ebooks to digital prints to subscriptions, here’s a list of last-minute literary gift ideas for readers of all ages. Continue reading at Book Riot
[ Book Riot | 2020-12-21 11:39:00 UTC ]
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Bloomsbury is to embark on "one of its biggest campaigns" ahead of the paperback release of Such a Fun Age by Kiley Reid. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 11:17:53 UTC ]
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A non-fiction work about fungi and books with local interest are among the top-selling titles for indies ahead of Christmas, The Bookseller has been told. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 16:31:47 UTC ]
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Apologies, but I have to begin my introduction to this list of books by briefly mentioning my own book; shout your aggrievance about this to the heavens if you must. Writing my book, which is a hybrid of memoir and reporting about my dog, was difficult for me at times, because I’m not used to... Continue reading at Electric Literature
[ Electric Literature | 2020-12-11 12:00:43 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Alison Lurie, who won the Pulitzer Prize in 1985 for her novel Foreign Affairs (Vintage), has died at the age of 94. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 22:01:54 UTC ]
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Ah, February 2021: maybe by then, we’ll have forgotten that 2020 ever existed. An upcoming book by Olga Tokarczuk, translated by Antonia Lloyd-Jones and illustrated by Joanna Concejo, promises to help us cleanse the timeline: The Lost Soul, a story for both children and adults. Publisher Seven... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-18 18:31:35 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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I've compiled a list of the best scary comics, graphic novels, manga and webtoons to scare and creep you out this season. Enjoy! Continue reading at Book Riot
[ Book Riot | 2020-11-06 11:32:00 UTC ]
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#ve compiled
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Bookouture's non-fiction imprint Thread is publishing How To Be a Boss at Ageing by broadcaster and writer Anniki Sommerville who hosts a podcast of the same name. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 02:36:45 UTC ]
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Check out our 2020 holiday book gift guide for the best non-fiction and fiction picks for literary enthusiasts on your list. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-30 15:00:05 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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