Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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#supply chains
These feel-good ebooks don't have long waits -- if any wait at all -- from your library. Continue reading at Book Riot
[ Book Riot | 2020-03-27 10:32:33 UTC ]
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#social distancing
Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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The maverick, ‘free-range’ kids’ list has been behind a number of breakout authors and series since its inception in 2000—and has no plans to alter its approach any time soon... Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 23:01:42 UTC ]
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If you're stuck at home and bemoaning the absence of libraries from your life, don't fear! Here are some great books available on Hoopla right now. Continue reading at Book Riot
[ Book Riot | 2020-03-24 10:40:03 UTC ]
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Penguin Random House increased both its revenues and profits in 2019, according to parent company Bertelsmann, which said it would continue to expand the publisher’s businesses including through acquisition. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 21:48:47 UTC ]
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THESE TIMES: Lit Hub editor Jonny Diamond on literary community in a time of global pandemic • Ysabelle Cheung on trying to write in Hong Kong during the rise of the novel coronavirus • Italian editor Sara Reggiani on life in lock-down • How to support your local bookstores during the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-21 11:30:33 UTC ]
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Books for and about unconventional seekers of faith and spirituality are multiplying. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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'Write once, run anywhere' was the promise that Sun Microsystems made for Java in the mid '90s. But front-end development trends suggest that it's really JavaScript -- and its fast-evolving libraries and frameworks -- that are executing on that promise today. To learn more about the JavaScript... Continue reading at Betanews
[ Betanews | 2020-03-19 11:48:08 UTC ]
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Bloomsbury has released a pre-close trading update for the 12 months to 29th February 2020, saying its performance was in line with expectations. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 06:31:01 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Emerald Publishing has launched a £20,000 fund to cover article processing charges, supporting social scientists in making their research on health emergencies such as coronavirus rapidly available. Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 15:58:43 UTC ]
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#emerald publishing
Read Such A Fun Age by Kiley Reid and want to share with your book club? Use these Such A Fun Age book club questions to get the conversation going. Continue reading at Book Riot
[ Book Riot | 2020-03-13 10:41:42 UTC ]
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Yellow Kite has acquired a book on "the art of healthy ageing", The Lazarus Strategy: How to Age Well and Wisely, by 84-year-old Dr Norman Lazarus. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 23:22:32 UTC ]
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Rishi Sunak confirmed ebooks and online newspapers will no longer be subjected to sales tax The government will abolish the 20% “reading tax” on ebooks and online newspapers from December, although it is unclear whether publishers will pass the full saving on to customers.Printed books and... Continue reading at The Guardian
[ The Guardian | 2020-03-11 19:46:19 UTC ]
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Writer and comedian Adam Kay, who earlier today announced his high-profile move from publisher Pan Macmillan to Hachette’s Orion, has revealed he is postponing upcoming performances of his show “This is Going to Hurt”, based on his bestselling memoir, because of coronavirus concerns. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 17:44:33 UTC ]
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[caption id="attachment_162389" align="alignright" width="270"] John Yedinak[/caption] John Yedinak, CEO of Aging Media Network, jokingly refers to himself as a college dropout who went to work with his “really smart brother,” George, to try and make his own business work. Yet the company the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
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“Separation Anxiety” is a long-awaited comeback for this clever writer who hasn’t published a novel since “Piece of Work” in 2006. Continue reading at The Washington Post
[ The Washington Post | 2020-03-09 21:02:33 UTC ]
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Booker-winning writer Bernardine Evaristo has marked International Women’s Day by curating a top 20 list of recently published Black British writers. Continue reading at The Bookseller
[ The Bookseller | 2020-03-08 03:11:09 UTC ]
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