Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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#brand safety
W&N has won a five-way auction for The Performance by Australian writer Claire Thomas, which it describes as "the equivalent of a brilliant night at the theatre". Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 22:23:11 UTC ]
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SEQUELS IN LITERARY FICTION are rare. There’s a risk in returning to characters whose arcs have been resolved or purposely left in ambiguity. A second book may rob readers of the pleasure of imagination, thus undoing some of the magic of the original novel. But sometimes a character so compels... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-16 17:00:57 UTC ]
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#literary fiction
#elizabeth strout
Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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#digital publishers
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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#harry potter
Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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#twin brother
#full-time job
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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#lindsay rittenhouse
#retail sales
In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times
[ The New York Times | 2019-10-03 21:16:21 UTC ]
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#short stories
Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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This year’s Insider Talks, ICv2's annual conference on comics and pop culture trends, will feature presentations by Graphix publisher David Saylor, ComicHub v-p Atom! Freeman, Comixology CEO David Steinberger and others. The event will be held Oct. 7 at Pace University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-02 04:00:00 UTC ]
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Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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#memoir
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The punk icon’s memoir, “Face It,” offers an unvarnished look at her life and the realities of being a female musician. Continue reading at The Washington Post
[ The Washington Post | 2019-09-27 13:11:00 UTC ]
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Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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#publishing industry
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It is next to impossible to read every debut book that comes out in a single year. Even for me, a person who has dedicated the year to reading as many debuts as humanly possible and interviewing newly-published authors for my website Debutiful. Every month, my to-be-read pile grows larger and... Continue reading at Electric Literature
[ Electric Literature | 2019-09-24 11:00:28 UTC ]
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Since its launch a decade ago, the submission management platform has spread its wings. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-23 04:00:00 UTC ]
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#decade ago
Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Among the week's headlines: As Banned Books Week kicks off, the DoJ sues Edward Snowden over his just-published memoir; NPR reports on how a Colorado library is seeking to help its local town's news operation; and rave reviews for a new Queens Public Library building, which opens next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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#books week
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Canadian author Graeme Gibson has passed away, aged 85, with his partner Margaret Atwood paying tribute to her "beloved" spouse. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 18:21:20 UTC ]
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#canadian author