Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
News tagged with:
#current climate
#in-depth discussion
#associate publisher
Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
More news stories like this | All news stories tagged with:
#60% stake
#sports illustrated
#cost savings
#pushed back
BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were destined to hit a wall on their hyper-growth model as the profits simply couldn’t cover the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#critical role
#size fits
A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#large part
#playing field
#southern california
Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#walled gardens
#ad tech
#open web
The London Symphony Orchestra (LSO) is creating a musical performance based on the Elmer book, Elmer’s Walk, to celebrate the patchwork elephant’s 30th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2019-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#30th anniversary
#patchwork elephant
As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cash cow
#underprivileged neighborhoods
"Are you surprised that rich parents are bribing their rich kiddies into top schools? Shocked, even? Don't be." Continue reading at The Huffington Post
[ The Huffington Post | 2019-04-05 08:06:32 UTC ]
More news stories like this |
Layoffs are not a new trend in the industry. They've become so frequent at both digital and print publishers that the news of new rounds of cuts is almost unsurprising. But not all publishers are feeling the pressures to cut staff when budgets get tighter and revenue streams become shallow.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#emmy nominations
#data scientists
Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#broad audience
#ad targeting
One of the UK’s best-loved creative duos, Julia Donaldson and Axel Scheffler, muse on two decades of their most famous creation, The Gruffalo. Continue reading at The Bookseller
[ The Bookseller | 2019-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#famous creation
#axel scheffler
#julia donaldson
After stints working in recruitment and as an estate agent, Gemma Cooper wrote an ill-fated ‘terrible Twilight-y’ novel—which circuitously led to her building one of the finest rosters of children’s writers in the business. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sweet deal
Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad experience
#magazine industry
#news service
#apple news
Canadian instapoet Rupi Kaur talks to us about her poetry journey and love of live performance, following a sold-out UK event during London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2019-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uk event
#rupi kaur
Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#european publishers
#digiday research
TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#principal analyst
#ad exchanges
#trading desks
Acclaimed writer and vice-president of PEN International Moris Farhi has died aged 84, his publisher has announced. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#acclaimed writer
Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#niche followings
#broader strategy
#branded content
Musician says his tale of the ‘dark art of creativity’ is part of a magnum opus that will eventually combine fiction with opera and installation art The Who’s lead guitarist Pete Townshend has announced his debut novel The Age of Anxiety, an “extended meditation on manic genius and the dark art... Continue reading at The Guardian
[ The Guardian | 2019-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#art installation
#extended meditation
#dark art
The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
More news stories like this |
With the stock prices of nine of the 11 companies on the Publishers Weekly Stock Index rising in February, the PWSI managed to eke out a 0.9% increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#9% increase
#stock prices
#industry stocks