Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Andrea Levy, writer of bestselling Windrush generation novel Small Island (Headline), has died from cancer at the age of 62, with the publishing community paying tribute to how she "reshaped the literary world". Continue reading at The Bookseller
[ The Bookseller | 2019-02-16 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Faber is reissuing the celebrated fiction of Austrian writer Thomas Bernhard after nearly 20 years out of print to commemorate the 30th anniversary of his death. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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French illustrator Tomi Ungerer, who published more than 140 books, has died at the age of 87. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Penguin Random House's longtime art director John Hamilton has died aged 55, the publisher has confirmed, with chief executive Tom Weldon paying tribute to his "incredible spirit" which "helped define" PRH. Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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John Haynes, the founder director of car manual publisher the Haynes Group has died, aged 80, after a short illness. Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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Bestselling novelist Rosamunde Pilcher, most famous for her hit book The Shell Seekers, has died at the age of 94. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Heather Morris’ The Tattooist of Auschwitz (Zaffre) has secured a fourth non-consecutive week in the UK Official Top 50 number one spot, selling 17,106 copies through Nielsen BookScan’s TCM—a bump of 11% in volume week on week. Continue reading at The Bookseller
[ The Bookseller | 2019-02-06 00:00:00 UTC ]
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Indie publisher says its #Twentyin2020 initiative will cover fiction, non-fiction and poetry and help ‘normalise’ diverse readersA group of unnamed individuals has donated £25,000 towards an independent publisher’s initiative to publish 20 black British writers in 2020, in the hope it will... Continue reading at The Guardian
[ The Guardian | 2019-01-29 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended January 20, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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HarperCollins has pledged £20,000 in grants for independent bookshops as part of its ongoing commitment to The Literacy Project. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Bestselling YA author Holly Smale returns with a new series that explores perception and reality in the age of social media. Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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HarperCollins will publish the debut book of broadcaster and Financial Times contributing editor Camilla Cavendish, Extra Time: Ten Lessons for an Ageing Society, in May. Continue reading at The Bookseller
[ The Bookseller | 2019-01-12 00:00:00 UTC ]
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Germany’s book market narrowly avoided another major disappointment when a last-minute surge in the high street before Christmas pushed sales marginally ahead of 2017. Continue reading at The Bookseller
[ The Bookseller | 2019-01-11 00:00:00 UTC ]
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Orion's group publicity and communications director, Helen Richardson, has left the Orion Publishing Group "to pursue new opportunities" after almost 20 years with the company. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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