Publishers Prove That Investing in Talent Pays Off

Layoffs are not a new trend in the industry. They've become so frequent at both digital and print publishers that the news of new rounds of cuts is almost unsurprising.  But not all publishers are feeling the pressures to cut staff when budgets get tighter and revenue streams become shallow. Some companies are capitalizing on the big return on investment that a strong staff provides, and whether they're setting aside a specific budget for 100 new staffers or are looking to invest more into the existing in-house talent, these publishers know that people are one of their greatest assets. “When we announced about a year ago that we were going to hire 100 people, we thought that it would probably take 12 to 15 months to do that,” says The Atlantic president Bob Cohn, and though he now expects that the hiring process will likely extend later into 2019, he still feels that they are on track. The figure of 100, while pretty, is actually not an arbitrary goal. According to Cohn, while he and his team were plotting their path of expansion, they looked at both their resources and what the estimated cost of talent was going to be and it “got darn near an even 100, so I thought let’s make it an even 100 because it’s a number we can remember." Since the plan was announced in February 2018, Cohn says that 60 new roles were created and 80 total hires were made, some of that accounting for normal turnover. At the time of publication, The Atlantic is about 40 hires away from reaching its... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Publishers are seeing a surge in e-book and audio sales of up to 25% as readers escape the lockdown with feel-good fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 02:30:27 UTC ]
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‘Everyone feels the pain’: Major digital publishers enact pay and benefits cuts to stanch the bleeding

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[ Digiday | 2020-03-31 04:01:00 UTC ]
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Excuse me: Is Amazon really using this small publisher to try to prove that it’s not evil?

Last night, I was in my third hour of binge-watching The Bold Type when I stumbled upon an ad that made me do a double-take. The ad was for Amazon Storefronts, a section launched in 2018 as a way for small and medium-sized businesses to sell products directly through Amazon. The video’s got... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-20 17:52:28 UTC ]
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Publishers Bullish on Talent, Tech and Growth in 2020

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[ Folio Magazine | 2020-01-30 17:09:36 UTC ]
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Publishers pay tribute to 'inspiring' Nell Gifford

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[ The Bookseller | 2019-12-10 02:52:08 UTC ]
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Google Vows to Keep Investing in Journalism in Search for Sustainable Publishing Models

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[ Editor & Publisher | 2019-11-04 18:00:50 UTC ]
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Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business

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[ Publishing Perspectives | 2019-10-18 04:27:59 UTC ]
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Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

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Publishers May Be the Ones Paying for Web Browsers’ Privacy Measures

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[ AdWeek | 2019-07-29 21:22:56 UTC ]
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PRH publishes gender pay gap nine months early and unveils plans for parental leave

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[ The Bookseller | 2019-07-24 23:00:06 UTC ]
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Sheffield indie publisher to expand thanks to £250,000 investment

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[ The Bookseller | 2019-06-18 13:12:31 UTC ]
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Pay Attention, Publishers: Outsiders Are Redefining What a Magazine Can Be

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[ Publishing Executive | 2019-06-11 15:31:24 UTC ]
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Publishing world pays tribute to 'extraordinary' Judith Kerr

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[ The Bookseller | 2019-05-23 21:54:07 UTC ]
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As Disney writes off its Vice investment, 10 Vice stories to help staffers cope: Publisher’s Brief

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[ Advertising Age | 2019-05-10 00:00:00 UTC ]
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[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Seeking More Consumer Revenue, Publishers Are Investing Heavily in E-Learning

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[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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[ Digiday | 2019-03-12 00:00:00 UTC ]
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