The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic advertising platform, according to the announcement today. Xaxis CEO Brian Lesser said the merger was finalized this week and the two companies are now fully integrated. Xaxis now houses its full-service digital shop under one roof, catering to advertisers and publishers and buying and selling access to audiences across the Web. “By consolidating both the buy and sell sides within a single platform, we’re bringing advertisers and publishers closer together, enabling a more efficient marketplace for both brands and media owners,” Lesser said in a statement today. The move comes amid a changing landscape in which audiences are mobile and harder to pin down. Traditional holding company rivals Omnicom and Publicis are merging, creating yet another behemoth. And tech companies like Facebook, Google, Twitter and Yahoo control more data about users, and that data is more targetable. Post-merger, Xaxis says it is focusing on technology to target audiences who are switching devices and can’t be targeted solely by tracking desktop habits using cookie-based software. In today’s announcement, Xaxis called itself “the industry’s single most comprehensive platform for programmatic audience buying across all digital media channels and devices.” The merged company counts more... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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The ever-controversial French author Michel Houellebecq has denied that his new novel, about a future in which a Muslim party beats the far-right Front National in a presidential election, is a “provocation”. Continue reading at The Bookseller
[ The Bookseller | 2015-01-07 00:00:00 UTC ]
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Microcosm Publishing has taken on the operations of Elly Blue Publishing with company founder Elly Blue named marketing director for the full Microcosm/Elly Blue list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
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Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Vance Publishing is consolidating its woodworking portfolio into a single title, Woodworking Network, in a move it hopes will save money and strengthen its growing core. Formerly three separate magazines—Custom Woodworking Business, Closets and Wood Products—the new entity officially merges... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-28 00:00:00 UTC ]
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Condé Nast may be a magazine publisher at its heart, but it's also embracing the promises of programmatic selling, at least in its own way. The post How Condé Nast retooled for programmatic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-04 00:00:00 UTC ]
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A recent survey of senior executive AOL Platform clients from leading US advertisers, agencies and publishers revealed how and why programmatic buying is being utilized in the industry. Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek
[ AdWeek | 2014-08-13 00:00:00 UTC ]
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Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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Publishing Perspectives' online book club covering the works of Haruki Murakami starts "Kafka on the Shore," perhaps the Japanese author's most beloved novel. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-30 00:00:00 UTC ]
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Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek
[ AdWeek | 2014-07-07 00:00:00 UTC ]
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A Texas court has cleared the way for Hastings to move ahead with its merger with companies controlled by Joel Weinshanker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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A judge has prevented the acquisition of Hastings from going forward before June 26. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
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Hastings Entertainment’s merger with a company affiliated with one of its largest shareholders has hit a snag as a judge has issued a temporary restraining order. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Literary agent Carmen Balcells —the super agent of the Spanish-language literary world — has agreed to merge her agency with that of Andrew 'The Jackal' Wylie. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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James Patterson's "Unlucky 13," out May 5, hit the list at #2 for the week ended May 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-26 00:00:00 UTC ]
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