The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic advertising platform, according to the announcement today. Xaxis CEO Brian Lesser said the merger was finalized this week and the two companies are now fully integrated. Xaxis now houses its full-service digital shop under one roof, catering to advertisers and publishers and buying and selling access to audiences across the Web. “By consolidating both the buy and sell sides within a single platform, we’re bringing advertisers and publishers closer together, enabling a more efficient marketplace for both brands and media owners,” Lesser said in a statement today. The move comes amid a changing landscape in which audiences are mobile and harder to pin down. Traditional holding company rivals Omnicom and Publicis are merging, creating yet another behemoth. And tech companies like Facebook, Google, Twitter and Yahoo control more data about users, and that data is more targetable. Post-merger, Xaxis says it is focusing on technology to target audiences who are switching devices and can’t be targeted solely by tracking desktop habits using cookie-based software. In today’s announcement, Xaxis called itself “the industry’s single most comprehensive platform for programmatic audience buying across all digital media channels and devices.” The merged company counts more... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Critics of the merger worry Comcast will have unmatched bargaining power in dealing with media companies, essentially turning Comcast into a gatekeeper able to toll digital media companies for faster access to its network. The post Will the Comcast-Time Warner Cable Merger Hurt Publishers?... Continue reading at Digiday
[ Digiday | 2014-02-14 00:00:00 UTC ]
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Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian
[ The Guardian | 2014-02-10 00:00:00 UTC ]
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The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age
[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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Local World's chairman, David Montgomery, has revealed his vision of the future role for journalists employed by his regional newspaper group.According to a Press Gazette report based on a sight of Monty's mission statement, a single journalist will fill a weekly paper by "skimming online... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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The Times of India reports that Penguin Random House is demanding that Vikram Seth return his $1.7 million advance for failure to meet his submission deadline. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-11 00:00:00 UTC ]
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Penguin and Random House finalized on Monday morning a merger that brings together two legacy publishers.Calling their union “the world’s first truly global trade book publishing company,” Penguin and Random House finalized on Monday morning a merger that brings together two legacy publishers,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-01 00:00:00 UTC ]
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Pearson and Bertelsmann have completed the merger of Penguin and Random House to create Penguin... Continue reading at The Bookseller
[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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At The Bookseller, publishing insiders in the UK gave their advice to the upcoming management of the soon to be merged Penguin/Random House. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
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The merger of Penguin and Random House is expected to close in July, creating—with sales of... Continue reading at The Bookseller
[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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The Penguin Random House merger could go ahead next month following its clearance without... Continue reading at The Bookseller
[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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The merger between Penguin and Random House has been approved by the EU. The European Commission... Continue reading at The Bookseller
[ The Bookseller | 2013-04-08 00:00:00 UTC ]
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The merger between Penguin and Random House has been approved by the EU. The European Commission... Continue reading at The Bookseller
[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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Bertelsmann and Pearson are to win unconditional EU regulatory approval for the Random House/... Continue reading at The Bookseller
[ The Bookseller | 2013-03-27 00:00:00 UTC ]
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The Penguin/Random House merger has been cleared by the Commerce Commission in New Zealand, with... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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The Australian Competition and Consumer Commission has said it will approve the merger of Random... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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The Penguin Random House merger has been given antitrust clearance by the US Department of... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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