The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic advertising platform, according to the announcement today. Xaxis CEO Brian Lesser said the merger was finalized this week and the two companies are now fully integrated. Xaxis now houses its full-service digital shop under one roof, catering to advertisers and publishers and buying and selling access to audiences across the Web. “By consolidating both the buy and sell sides within a single platform, we’re bringing advertisers and publishers closer together, enabling a more efficient marketplace for both brands and media owners,” Lesser said in a statement today. The move comes amid a changing landscape in which audiences are mobile and harder to pin down. Traditional holding company rivals Omnicom and Publicis are merging, creating yet another behemoth. And tech companies like Facebook, Google, Twitter and Yahoo control more data about users, and that data is more targetable. Post-merger, Xaxis says it is focusing on technology to target audiences who are switching devices and can’t be targeted solely by tracking desktop habits using cookie-based software. In today’s announcement, Xaxis called itself “the industry’s single most comprehensive platform for programmatic audience buying across all digital media channels and devices.” The merged company counts more... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 19/09/2011 - 11:47 The Office of Fair Trading has said it now expects to announce its decision on the Amazon takeover of The Book Depository by late October. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-19 00:00:00 UTC ]
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The Booksellers Association has formally opposed Amazon's attempts to merge with The Book Depository. Continue reading at BBC News
[ BBC News | 2011-09-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 30/08/2011 - 15:30 The Office of Fair Trading has postponed its ruling on the merger between Amazon and The Book Depository until Friday (2nd September). Originally the OFT had scheduled to announce today (30th August) whether it considered the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 21/07/2011 - 09:45 The Society of Authors is the latest organisation to argue that the merger of Amazon with The Book Depository could lead to unhealthy domination of one company over the bookselling market. In its submission to the Office of... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 19/07/2011 - 15:50 The Office of Fair Trading will not refer the merger of Bertrams and Dawson to the Competition Commission, it said today. Smiths News Plc, which owns book wholesaler Bertrams, announced the £20m deal to buy Dawson Holdings in... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 09:06 The Booksellers Association has announced it will formally oppose the merger of Amazon and The Book Depository, saying that Amazon already had a "de facto monopoly". read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 09:06 The Booksellers Association has announced it will formally oppose the merger of Amazon and The Book Depository, with the BA saying that Amazon already had a "de facto monopoly". Meanwhile, the PA is actively considering... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Though many magazines are now in the tablet game, Bonniers Sound + Vision is using this opportunity to strengthen content in a way not possible on the printed page. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 21/06/2011 - 11:46 Editors need to have a "vision" of how the content can be used beyond the traditional book, otherwise they risk losing control of the book to the "digital department", Publishers Launch London heard today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 27/05/2011 - 08:42 Managing Waterstone's will be a challenge in the current market and its new Russian oligarch owner is not going to support the chain with a large chequebook, the chain's new m.d., James Daunt, has said. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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Paper manufacturers Newpage and Verso may not be headed for a merger after all, according to two paper-industry analysts quoted in The Dead Tree Edition. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-10 00:00:00 UTC ]
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NewPage Paper and Verso--the largest makers of coated paper and the subject of merger rumors last year--are b Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-18 00:00:00 UTC ]
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