#publishers closer

Publishing news tagged with #publishers closer

Page 1 of 1 pages

Xaxis Merger Chases Programmatic Vision

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic advertising platform, according to the announcement today. Xaxis CEO Brian Lesser said... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers closer #media owners #changing landscape

Making a Case for HTML5 Investment

HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it easier to make a business case for HTML5 investment. .. Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business case #publishers closer #promised land #media companies