During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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#native advertising
By Jim Anderson To those steeped in the traditions of the publishing business, it may sound a bit odd to talk about the maturation of social media, which in many ways is still in its infancy. Yet social media is... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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#publishing business
#bit odd
Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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#growing interest
#ad industry
#ad spending
#demographic change
#digital edition
Author Kathy Lette has accused the Man Booker judges of having "written off" women... Continue reading at The Bookseller
[ The Bookseller | 2014-07-29 00:00:00 UTC ]
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Self-published author Richard Veitch has been signed by Joanna Swainson at Hardman and Swainson... Continue reading at The Bookseller
[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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#joanna swainson
Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews
[ Betanews | 2014-07-25 00:00:00 UTC ]
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#ad revenue
#mobile devices
Hodder is to publish a new biography of Thomas Cromwell, in the lead-up to the final instalment... Continue reading at The Bookseller
[ The Bookseller | 2014-07-25 00:00:00 UTC ]
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#thomas cromwell
#final instalment
Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday
[ Digiday | 2014-07-23 00:00:00 UTC ]
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#greater transparency
#major players
#sponsor content
Even if you aren’t one of those people worried about media consolidation — there are many in that number — the big bolt of lightning last week that pierced a summer of ennui in entertainment and publishing news was hard ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-21 00:00:00 UTC ]
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#left print
#publishing news
Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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#step-by-step guide
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
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#debate rages
#native advertising
Lynn Mooney and Sarah Hollenbeck, two Women & Children First employees, have purchased the 35-year-old Chicago feminist bookstore from its founders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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#women children
Facebook has helped catapult sites like BuzzFeed and Upworthy into social stardom, boosting the visibility of media content on the News Feeds of millions of users and generating a deluge of traffic. But in this rising tide, some publishers have seen ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
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#media content
#news feeds
The Frankfurt Book Fair's new Business Club is making available the new "Global Trends in Publishing" report compiled by Rüdiger Wischenbart for free. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
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#business club
#global trends
#rdiger wischenbart
If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age
[ Advertising Age | 2014-07-11 00:00:00 UTC ]
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#native advertising
#technology company
James Patterson’s YA book franchise, which has sold over 30 million copies, is about to go digital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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#james patterson
Wattpad, an online writing and reading community, has acquired the Red Room, an online community originally described as a “Facebook for authors.” The site will be subsumed into Wattpad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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#online writing
#reading community
HarperCollins has relaunched its US website, with direct to consumer print and ebook sales. The... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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#ebook sales
Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek
[ AdWeek | 2014-07-07 00:00:00 UTC ]
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#digital strategy
#rising star
#rolling stone
#huge part
#ad world
Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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#santa monica
#raised $2
#growing segment
#digital advertising
#michael lazerow
#ben barokas
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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#print magazines
#print editions
#research company
#tablet editions