During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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#native advertising
Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
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Using the hashtag #becauseofapubliclibrary, Ferguson (Mo.) Municipal Public Library library director Scott Bonner sparked an outpouring of library love from the Twitterverse after he tweeted “I was able to help our community.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Microsoft's history books will undoubtedly remember 2014 as the year of Satya Nadella. But Steve Ballmer, his predecessor, is the one reaping the majority of the benefits of the new CEO's popularity. Sure, Nadella hit a $90 million jackpot when we took the top job at the world's second most... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-01-03 00:00:00 UTC ]
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#history books
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More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
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#growing number
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#early stages
Over the last year, Humble Bundle, the promotional site that lets readers pay what they wish for bundles of DRM-free content, released 18 bundles that generated $4.75 million in revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
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Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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#attract audiences
#big feature
Comic book writer Kelly Sue DeConnick's Bitch Planet is a sci-fi tale about gladiatorial ladies in space prison that takes some of the most exploitative tropes about incarcerated women, tears out their sexist heart, and shoots what remains into outer space. Here's why it's essential reading. ... Continue reading at Wired
[ Wired | 2014-12-11 00:00:00 UTC ]
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#outer space
Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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#national advertisers
#ad impressions
Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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#simple fact
#recent memory
Martha Stewart is expanding her home-goods empire, this time by offering food and drink directly to her legions of devotees with her first cafe.Martha Stewart Cafe will open in the Starrett-Lehigh Building in Manhattan's Chelsea neighborhood, where the domestic maven's company headquarters are... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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#magazine operations
#reduce costs
Remote ebook lending in libraries leads to a "significant" increase in borrowing, but not to an increase in book buying, according to interim trends noted at the six-month stage of a year-long pilot project. Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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#book buying
Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away. Research by Web performance monitoring company Catchpoint Systems suggests that news sites may be in trouble because publishers are putting too many assets on... Continue reading at AdWeek
[ AdWeek | 2014-11-24 00:00:00 UTC ]
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#video advertising
#increasingly made
#industry moves
#drive traffic
Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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#actual ads
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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#provide advertisers
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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#native ads
#digital publisher
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Barbie really wants to program a computer, but she can't do it without the help of her two male friends. That's the story that has set off a social media firestorm Wednesday after Random House published a book about the Mattel doll called "Barbie: I Can Be a Computer Engineer." Women are... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-20 00:00:00 UTC ]
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Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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#asian countries
#detailed explanation
Terraform, Brooklyn-based Vice Media Group's first standalone literary platform, will be dedicated to original pieces of science fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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#science fiction
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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#wry how-
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#turkey leg
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#christmas gifts
Six months after Amazon's purchase of Comixology, new patterns are emerging in the digital comics marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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