During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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#native advertising
We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-06 00:00:00 UTC ]
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Launched in 2013, Novl is a community website that was set up to be a central location for the social media activities of authors at Little, Brown Books for Young Readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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#community website
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#brown books
#young readers
News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
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#real estate
Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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#media strategy
#emerging markets
#latin america
#middle east
Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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#quality content
#brand-safe environments
The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
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Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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#digital publishers
#raise prices
#recent quarter
#year earlier
#make money
Carmen Callil’s publishing company has set about proving that there are many excellent but neglected women writers well worth publishing and reprintingMore women than men buy books; more women read books and more women write books, especially novels, and they always have. Yet women writers are... Continue reading at The Guardian
[ The Guardian | 2015-01-26 00:00:00 UTC ]
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#ursula owen
Complex Media, a network of lifestyle and culture websites for young men, has acquired Collider.com, a news and information site that covers movies, television and video games.Founded by Steve "Frosty" Weintraub, Collider reports on the entertainment industry with an emphasis on fanboy culture,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-23 00:00:00 UTC ]
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#entertainment industry
#sales force
#terms weren
#online publishers
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Yellow Kite, an imprint of Hodder & Stoughton, has acquired a memoir and lifestyle guide from yoga instructor and Instagram star Rachel Brathen, titled Yoga Girl. Emily Robertson at Yellow Kite bought UK and Commonwealth rights from Philip Sane at Lennart Sane Agency. Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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#lifestyle guide
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A Dutch appeals court has forced the closure of online ebook reseller Tom Kabinet until the company can prove all books for sale were legally obtained. The post Dutch Court Shutters Ebook Resale Site…For Now appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-21 00:00:00 UTC ]
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#legally obtained
Dutch ebook resale site Tom Kabinet has to close because, at least at the moment, it cannot prove that all the books offered for sale on the site have been legally obtained, an Amsterdam court ruled Tuesday.Tom Kabinet, which allows sellers to upload ebook files to the site, has been online... Continue reading at PC World
[ PC World | 2015-01-20 00:00:00 UTC ]
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#court rules
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#mixed bag
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After signing a book deal with Faber in December, YouTube blogger Louise Pentland, also known as Sprinkle of Glitter, has signed a second deal with Simon & Schuster UK. Abigail Bergstrom, commissioning editor of non-fiction at S&S, bought world rights to a “glitzy and personal”... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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#lifestyle book
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Editors are predicting a continuing surge of debut fiction in 2015, following the success of authors like Jessie Burton and Elizabeth Healey, saying they are on the lookout for original voices and novels in translation, as well as strong homegrown talent. The trend for unreliable female... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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#jessie burton
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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#ad fraud
Concerns about a lack of women in the topmost positions at major trade publishers have come to the fore after the announcement that Little, Brown c.e.o. Ursula Mackenzie is departing her role. Mackenzie will become chairman of the company on 1st July, with David Shelley taking over the c.e.o.... Continue reading at The Bookseller
[ The Bookseller | 2015-01-14 00:00:00 UTC ]
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A diverse collection of industry blogs previously owned by Mediabistro today has been integrated into Adweek.com as the new Adweek Blog Network. Purchased by Adweek's parent company in 2014, the sites largely will remain the same in content and structure. Most visibly, their Web addresses will... Continue reading at AdWeek
[ AdWeek | 2015-01-13 00:00:00 UTC ]
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#clio awards
#successful year
#editorial expertise
#media professionals
Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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#digital strategy
#deliver content
#evelyn webster
#exec vp
It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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#outsized influence
#tidal wave
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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#live events
#consumer products
#tv deals
#multiple platforms
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