The first wave of publisher Messenger bots focused on sharing content. A second wave, including BET's, is focused on managing and deepening relationships. The post BET made a Facebook Messenger bot for its summer festival appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-05 00:00:00 UTC ]
The U.S. election is nearly over. Publishers are using reader interest in politics to gain new audiences through live blogging, video and extra print editions, in addition to the standard social media efforts. Sky News is creating an immersive 360-degree video on the insides of election night.... Continue reading >> [ Source: Digiday | 2016-11-08 00:00:00 UTC ]
After signing a book deal with Faber in December, YouTube blogger Louise Pentland, also known as Sprinkle of Glitter, has signed a second deal with Simon & Schuster UK. Abigail Bergstrom, commissioning editor of non-fiction at S&S, bought world rights to a “glitzy and personal”... Continue reading >> [ Source: The Bookseller | 2015-01-17 00:00:00 UTC ]
A study conducted by ShareThis found that mobile devices are much more popular than desktops for sharing content. ShareThis tracked social activity across 2.4 million sites in its network, and found that consumers are nearly twice as likely to click and share content through mobile devices... Continue reading >> [ Source: Folio Magazine | 2013-07-31 00:00:00 UTC ]