#larger trend

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Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #controlling stake #larger trend #premium publishers #bottom line #branded content #$11 million


New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at 'AdWeek'

[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advertisers #larger trend