Women's lifestyle site rides native-ad trend to the bank

During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'

[ Crains New York | 2015-05-05 00:00:00 UTC ]
News tagged with: #native advertising

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Facebook buys video ad platform LiveRail

Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price tag #$400 million #$500 million

How Tarted-Up Book Covers Belittle Women's Fiction

The publishing industry's packaging of women's literary fiction in stereotypically girly covers makes great books seem trashy.If you take a look at the cover of Alice Munro's latest Nobel Prize-winning short fiction collection, The View From Castle Rock, you probably wouldn't guess it includes... Continue reading at Fast Company

[ Fast Company | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary fiction #publishing industry #alice munro #includes stories #domestic abuse

Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video ads #video inventory #real-time auctions #ad technology #timely fashion

Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing concerns #video inventory #intended audience #audience data #video publishers #premium publishers

Mobile Ads Will Surpass Print and Radio This Year

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising marketplace #research company #tv advertising

Google launches 'cookie choices' site to let Europeans know how they're being tracked

Google has launched a new site, CookieChoices.org, to help visitors of European sites learn more about the digital breadcrumbs they leave behind through cookies.The site includes code that publishers can use to incorporate notifications into their own sites and apps. The notifications could take... Continue reading at PC World

[ PC World | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google launches #give details #browsing history #landing page

Lincoln Targets Millennials With 'Dream Ride'

Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck... Continue reading at AdWeek

[ AdWeek | 2014-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing family #video shows #sponsored posts #promoted tweets

Private Ad Exchanges

Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeting capabilities

Riding The Next Wave of Social Media

For the last several years, publishers have worked to grow robust social media audiences. As the wave of fans and followers continues to swell, so too does the need to go beyond mere numbers Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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Free books given away at food banks

Booktrust has given away 2,500 children’s books to foodbanks as part of this month’s... Continue reading at The Bookseller

[ The Bookseller | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free books #food banks

#Hashtag book titles trend is a gimmick that works for now

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian

[ The Guardian | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cat video #harry potter #fifty shades ##girlboss

Hearst Says It's 'Mindful' of Ads That Run in New Dr. Oz Magazine

Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age

[ Advertising Age | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #tv show

Pinterest, a proven traffic driver, is now a customizable ad unit

Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-19 00:00:00 UTC ]
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Netflix Looking To Pursue More Native Advertising

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online brand #vice president #branded content

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek

[ AdWeek | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing partners

Oops! The Former Lyft Driver Featured In Uber's Ad Never Drove For Lyft

Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-06-13 00:00:00 UTC ]
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Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age

[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #publisher sites #ad exchange

Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #video ads #video business #search giant

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers